Virgin America wants fliers to 'get lucky' at 35,000 feet

April 24, 2013 at 1:26 PM ET

Video: The TODAY anchors chat about the hot topics of the day, including Virgin America’s new seat-to-seat delivery service that allows passengers to hit on other passengers by sending them drinks, meals, and snacks, which Al dubs “Creepy Air.”

If you've ever wanted to flirt with passengers across the aisle and send them a cocktail — without corralling the help of a flight attendant — Virgin America has the answer.

Image: Get Lucky
Courtesy Facebook

The carrier on Monday introduced a cheeky new seat-to-seat ordering system. Without the assistance of an attendant, you can discreetly order a drink, snack or meal delivered to a fellow passenger onboard your flight.

And to promote the new feature, airline founder Sir Richard Branson posted a video on Virgin America's Facebook page explaining how to "get lucky at 35,000 feet."

How it works
Your flirting begins on the airline's touch-screen personal entertainment system, located on the back of headrests. Call up the flight's digital seat map and send a cocktail, snack or meal to a fellow traveler onboard. After selecting items and paying with a credit card, a flight attendant delivers the goodies directly to the passenger's seat.

After the delivery, you can follow up and chat with your object of affection with Virgin America's existing seat-to-seat chat platform via its Red in-flight entertainment system. The chat platform allows travelers to send text messages to other fliers.

"I'm not a betting man, but I say your chance of deplaning with a plus-one are at least 50 percent," Branson said in the Get Lucky on Virgin America video posted on the airline's Facebook page.

So fliers... would you break the ice with a fellow traveler by sending them a drink?

For more information on the new seat-to-seat delivery service, click here.

More from CNBC's Road Warrior:

© 2014 CNBC LLC. All Rights Reserved