Victoria's Secret to open store at Cowboys Stadium

Sep. 28, 2012 at 12:16 PM ET

Tom Pennington / Getty Images /
Spot the lingerie. A general view of Cowboys Stadium, where retailer Victoria's Secret will be opening a store.

ARLINGTON, Texas - How `bout them undies?

Victoria's Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie and other clothing promoting the NFL's most valuable team. Dallas Cowboys executives will be on hand for the unveiling of the co-branded women's items including tees, sweats, hoodies, tank tops, underwear and sports bras.

Victoria's Secret says it's the first time the company has opened a store at a professional sports venue. Forbes magazine this month named the Dallas Cowboys the NFL's most valuable team for the sixth consecutive year, worth more than $2 billion.

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