holiday-retail

Traditional stores fight back against showrooming

Nov. 5, 2012 at 10:36 AM ET

Big-box retailers are tired of being the showroom floor for people who visit the store to see how a product looks, but then head home to buy it cheaper online.

That’s why this holiday season they're stepping up their game, both in store and online. 

Retailers such as Target, Wal-Mart and Sears have added features aimed to make coming into the store more enticing, such as better deals for layaway and more aggressive price matching.

Some brick-and-mortar stores also are trying to get people who buy online to at least do it from their company, and perhaps even while they are in the store. Target has started offering a service where people can scan a code with their cell phone, buy the item and have it shipped anywhere, for free. 

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