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TODAY fans say yes to H&M's $99 wedding dress

March 11, 2014 at 10:16 AM ET

Video: A model on TODAY shows off the eco-friendly dress, made with sustainable materials. It will be sold in stores and online later this month.

Brides-to-be, hold onto that cash. You no longer have to spend it all on your bridal gown, because H&M is unveiling a new bridal line that includes a wedding dress for just $99. 

The floor-length white gown, which includes a fitted waist and beaded detail along the neckline, will be sold online and in select stores starting late this month.

H&M isn't the first popular brand to sell affordable wedding gowns. J.Crew and Ann Taylor also feature bridal lines, and Zac Posen brought his red carpet style to David's Bridal stores.

After news broke that the popular retailer was coming out with a $99 wedding dress, we couldn't wait to find what our fans thoughts about it and whether you'd walk down the aisle in it.


Most of you said "I do" to the affordable gown and would gladly wear it down the aisle. In fact, even some of you shared your own budget-friendly dresses.

"Mine was under $50." - Jess Holland

"Bought my dream dress from goodwill for 100. My dream dress." - Amanda Wyatt

"Mine was $25 and everyone thought at least $1000." - Charlea Herman

"My wedding dress was originally $2000 and I ended up getting it for $150 with discounts, end of season sells and actually buying the dress off the rack. It was prefect and everything I ever wanted." - Garrett-Amanda Sue Friedeck

When we married back in '73, my dress cost $11.00 from K-Mart. My sister, Bonnie, bought it for me!-Kathy Scanlon Davis

For my second wedding last summer, I wore a $30 dress I bought online. It looked great and was very comfortable. - Laurel Oberdorfer Heath

Mine was $80 at a vintage thrift shop and I loved it! - Tiani Lutz Ritter

Mine was $75 and perfect! - Amy Infanti

My dress was $50, wedding wasn't more than $2000, I would do it all over again. - Heather Ginsberg Buechi

Mine was $68.99!!! And beautiful! - Mande Gableson

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