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Watch the TODAY team 'Rise to Shine' in our very own Super Bowl ad

Move over Budweiser Clydesdales, office linebacker Terry Tate and little Darth Vader: TODAY has created its own Super Bowl commercial.

Borrowing a page from Coldplay's "A Sky Full of Stars'' video, the team took to the streets of New York City for an ad that will air during the Super Bowl on NBC as part of TODAY's "Rise to Shine" campaign. On Friday, we offered a behind-the-scenes look at the commercial, which was directed by Mat Whitecross, who also directed Coldplay's video. 

"The idea really was, let's start off with our four anchors walking to work, and as they go along, the rest of the team start coming in one by one,'' Whitecross told TODAY.

And we want to hear from you. Tell us what makes your morning shine with #RiseToShine on Facebook and Twitter. Check out some photos from the shoot:

Today
Samantha Okazaki / Today
Today
Samantha Okazaki / Today
Samantha Okazaki / Today
Samantha Okazaki / Today
Samantha Okazaki / Today

Watch the Super Bowl this Sunday on NBC. Coverage begins at noon ET.

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