Study: Mobile apps a bigger time suck than the Web

June 20, 2011 at 3:40 PM ET

Flurry /

Americans are now spending more time on mobile applications than on the Web.

Flurry, a mobile analytics firm, reports today that America's daily app-etite has grown 91 percent since last June. One year ago, people spent an average of 43 minutes a day on apps on tablets and mobile phones and 64 minutes a day on the Internet. 12 months since that first tally, app time has nearly doubled: Americans now spend of 81 minutes a day on apps, compared to 74 minutes on the Web on their computers or mobile devices.  


Flurry /

Flurry tracked 85,000 apps on iOS, Android, BlackBerry, Windows Phone and J2ME mobile devices, and their report includes a breakdown on how users spend their time. 

Of 81 minutes on apps, people spent 38 minutes playing games, and 26 minutes on social networking sites. (The remainder of those minutes are spent on news, entertainment and "other.") Since last June, the study shows that people are using apps more often, and with social networking and gaming apps, also for longer periods. 

Apps can do any number of wonderful things these days: track your sleep patternsmeasure your blood pressure, and even keep track of your kids' pooping habits. With a rumor out that an official iPad Facebook app might be coming soon, it looks like the Rise of the App is upon us.

 [via TechCrunch]

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Nidhi Subbaraman writes about tech and science at Follow her on Twitter, and join our conversation on Facebook.