July 11, 2014 at 12:29 PM ET
If Robin Thicke can’t get his own love life back on track, maybe he can help you with yours.
Thicke has teamed up with 1-800-FLOWERS in what may be the oddest flower promotion ever: The "Get Her Back" bouquet of 100 premium long-stem roses is $350 and includes a free download of Thicke's latest album.
If that seems a little steep, there’s always the "Forever Love" arrangement of a dozen stems, at a more economical $69.99.
The pop star has not impressed many with his attempt to keep alive his relationship with estranged wife, Paula Patton, and the new album hasn't had hearts racing, either. "Paula," dedicated to Patton with songs like "Get Her Back" and "Forever Love," seems to have fallen on largely deaf ears: It sold 530 copies in the United Kingdom during its first week on the Billboard charts, with another 25,000 copies sold in the U.S. during its release week. (Compare that to the 177,000 copies that 2013’s “Blurred Lines” sold in its first week.)
Nevertheless, perhaps others who are deep in the doghouse will be able to use "Paula"-themed flowers to re-woo their own beloveds: The promotion was “a natural fit” for 1-800-FLOWERS, according to the company’s vice president of public relations, Yanique Woodall.
Thicke had partnered with the bloom purveyors previously, but Woodall wouldn’t say who came up with the idea for the "Paula"-linked promotion. “It came up in conversation,” Woodall told TODAY.com.