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'Repo' bonus episode to be shown on Facebook

Will Froy and Matt survive in Mexico? Will Lou keep his family safe? Will you watch a bonus episode of "Operation Repo" on Facebook?You can if you're a "Repo" fan, and apparently there are many of the TV show that is bringing yet another first to Facebook: a bonus episode of "Repo" to be shown exclusively on Facebook itself. And why not? Facebook is already starting to offer movie rentals (and
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Will Froy and Matt survive in Mexico? Will Lou keep his family safe? Will you watch a bonus episode of "Operation Repo" on Facebook?

You can if you're a "Repo" fan, and apparently there are many of the TV show that is bringing yet another first to Facebook: a bonus episode of "Repo" to be shown exclusively on Facebook itself. And why not? Facebook is already starting to offer movie rentals (and you thought Facebook was just for chatting with friends!)

The TruTV network ("Not reality. Actuality") smartly devised a campaign for the social network, telling viewers if 500,000 "likes" were reached on the show's Facebook page, a bonus episode of the show about beefy, mean people who repossess cars would get a bonus episode on Facebook. That episode will be shown Wednesday night on Facebook, right after the season finale of the show, which airs at 9 p.m. ET.

"For the first time, a program has created a Facebook-only full-length episode as the fans' prize for reaching 500,000 likes," noted Ad Age.

"Because you guys are so awesome, be sure to tune in for a fan-only bonus episode on Facebook right after!" exhorts the Operation Repo page on Facebook.

While many shows have "posted sneak-peek episodes or additional scenes on their Facebook pages —or episodes that have also aired elsewhere — TruTV is giving its all to Facebook in this case," Ad Age said.

This kind of Facebook content has been showing up more and more, most recently by old-media stalwart The New Yorker. Last week, the magazine — which requires a print subscription in order to see all its content online — decided to also post a story from its print edition on its Facebook page, available to anyone who liked its page. The story stayed available for about a week and garnered the magazine about 17,000 likes. Of course, while the number of likes for The New Yorker is less than half those on the 'Operation Repo' page, the final number is not the point. Engagement is.

Who knows? If the "Repo" Facebook-only show is a hit, other TV shows might follow suit. And this would be one thing that could never be taken back — by anybody. 

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