Aug. 21, 2014 at 5:33 PM ET
American ATM manufacturer Diebold has developed technology it claims will stop card skimming, the most common type of ATM fraud. The ActivEdge card reader requires customers to rotate their ATM cards by 90 degrees, so they are inserted into the machine via the long edge instead of the short edge. While skimmers use the motion of inserting and removing the card to steal the information on the magnetic stripe, ActivEdge uses a moving head inside the machine to access that data. Diebold says the reader is easy to use and far better than anything on the market right now. Al Pascual, a fraud and security analyst at Javelin Strategy & Research, said he thinks the new reader would deter most criminals. “By changing the orientation that cards are fed into an ATM, this solution will render current external skimmers useless,” Pascual said. Diebold is talking with several major banks about deploying the technology on their existing machines. Financial institutions worldwide lose more than $2 billion each year to ATM skimming fraud, according to the ATM Industry Association.