Lands' End: Sorry about the naked model on the magazine we sent

Aug. 13, 2014 at 5:43 PM ET

Lands' End is apologizing to parents who got more than they expected when they purchased school uniforms from the retailer — an issue of GQ magazine featuring a cover shot of a model wearing nothing but a white lei. "I was shocked and severely disappointed to receive such a magazine unsolicited. I had never expected to receive such a thing from a company with a caliber such as yours, and am saddened that I will no longer to be able to shop with you," Julie Doyle Baumgartner wrote on Lands' End's Facebook page. Another woman said her 14-year-old son was "quite disturbed and fascinated" by the magazine "with an absolutely OBSCENE cover!!!" Lands' End President and CEO Edgar Huber issued an apology letter, saying the issue was sent to all customers who spent more than $100 at the retailer from July 9 to 16. "There are simply no excuses; this was a mistake." Huber said the company entered a yearlong partnership with GQ publisher Condé Nast to "reward our valued customers with magazine subscriptions highlighting fashion and lifestyle topics."

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- Krystina Gustafson,