April 2, 2014 at 5:39 PM ET
NEW YORK — Summer vacationers looking for deals on hotel rooms are going to have to search a little harder.
The average cost of a room now stands at $110, up 4 percent from last year and 8 percent from two years ago, according to travel research company STR.
A recovering economy and the return of business traveler spending have helped to drive up the cost of a good night's rest. But that doesn't mean that hotel stays need to break the bank. Here are some tips to save on your family's summer lodging:
Consider the extras
Booking a hotel isn't as simple as just looking at the rate and taxes. Some hotels include Wi-Fi, breakfast, bottled water and parking. Others add on hefty fees for some or all of the above. Then there are those dreaded resort fees. They were once just levied at resorts or Las Vegas casinos, but today hotels in big cities — not your typical idea of a "resort" — are adding on the charge. Most hotels disclose the fees on their websites, but you often have to hunt around to find them. You can always pick up the phone, call the front desk and inquire before booking.
Kitchens, laundry and privacy
These amenities won't directly save you on the room rate, but can make your vacation cheaper. If you are a large family, you might want to prepare a few meals in your room. Extended-stay hotel brands such as TownePlace Suites by Marriott, Starwood's Element and Homewood Suites by Hilton offer in-room kitchens. Many hotels also offer on-site laundry machines for guests to use. To avoid getting two rooms, but still have some privacy, consider a chain like Hilton's Embassy Suites, which offers parents their own room and a pull-out sofa in the living room for the kids.
Many hotels let you cancel up to 4 p.m. or 6 p.m. the night of check-in. Read the fine print and then use that to your advantage. Hotel rates are constantly changing. Reserve at a fully refundable rate, and consider that the most you will need to pay for your lodging. Then, watch the price. If it falls, rebook at the new, lower rate.
Tingo is a booking website that plays the cancellation game for you. The site requires prepayment for the room but focuses on fully refundable rates. Each day, Tingo automatically checks to see if hotels lowered prices for the nights you booked. If the price falls, Tingo cancels the original reservation and rebooks you at the new, lower rate. The site, which is owned by TripAdvisor, says travelers have a 20 percent chance of getting at least some money back. Those who are lucky enough to get a rebate typically see about $50, according to the company, but occasionally it is much more.
You have until 4 p.m. to cancel that hotel, right? Well, a handful of new services are offering deals for people checking into hotels that night.
Hotels know that some people cancel and rebook at a lower rate. That leads to lots of uncertainty for them about how many guests will actually show up on a given night. To get a better sense of their future business, hotels offer discounted rates to travelers willing to lock in that rate in exchange for giving up the ability to cancel. Sometimes these can be a great deal, but only for travelers who are certain that flights won't be delayed or their plans won't change in any other fashion. Occasionally, fully refundable rates will fall and become cheaper than the non-refundable ones, especially when booked months in advance.
If you are a member of AAA, inquire about a discount. Most hotels offer one, though you sometimes need to hunt around to find it online. Professional groups, athletic associations and senior citizen associations also often have their own hotel discount codes. And don't forget about your employer. Most large companies negotiate discounts with hotels and typically allow workers to benefit for the savings for personal trips.
Join loyalty programs
InterContinental Hotels — the parent company of Holiday Inn — as well as Omni, Fairmont and Kimpton all give program members free basic Wi-Fi — even those who have yet to spend a night. Fairmont gives its members free access to its health clubs. Kimpton gives a $10 credit toward snacks in its minibars. Other programs sometimes give rate discounts to their best members. If you are an elite member, remember to log into your account before searching for a hotel.
Several programs also run seasonal promotions providing free nights for members. For instance, Choice Hotels and Marriott often provide a free night a certain level hotels after two check-ins during the promotional period.
There a numerous offers to sign up for a new credit card and get two free hotel nights — or enough points for a few free nights — after spending a certain amount, often $1,000 in the first three months. The cards often waive the annual fee for the first year and offer a free night each anniversary when you pay the fee. The free room is usually worth more than the annual fee, which range from $49 to $95.
But don't get a travel rewards credit card if you don't pay off your entire bill each month. The interest rates on these cards are often higher than other credit cards.
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