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How retailers like Starbucks cash in on your habits

Feb. 28, 2012 at 11:32 AM ET

UPDATE: Author Charles Duhigg will join us for a live Web chat Wednesday at 9 a.m. ET. Questions for the author? Add them in the comments below. Click here for an email reminder before the chat begins.

 

By msnbc.com news services

News recently that Target had accidentally revealed a teen girl’s pregnancy to her father shows the extremes to which retailers are going to cash in on your everyday habits.

From brushing your teeth to shopping for groceries, your daily routines are now tracked by giant corporations in order to maximize their profits.

Charles Duhigg, author of “The Power of Habit,” appeared on TODAY Tuesday to describe how your habits -- and the information you pass on to retailers -- helps big retailers such as Starbucks to make money.

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