Holiday spirit versus holiday ease

Dec. 9, 2010 at 8:13 AM ET

To get into the holiday spirit, most people prefer the mall.

To get their holiday shopping done most easily, they prefer going online.

And to get the best deals on holiday gifts? A new survey finds that consumers are about equally divided on whether the best price can be found online or in person.

The survey from StrategyOne finds that 87 percent of people think shopping at a retail outlet is the best way to get into the holiday spirit. But 74 percent say the easiest way to get your holiday shopping done is to go online.

The survey of more than 1,000 people, conducted between Nov. 29 and Dec. 1, found that 52 percent thought the best deals could be found online, while the rest thought they could save more money shopping in person.

Although there are clear perks to online shopping, the survey found that most people – 59 percent – prefer actually shopping at stores.

Still, online holiday shopping is growing in popularity. ComScore said Wednesday that consumers spent $17.5 billion online between Nov. 1 and Dec. 5, up 12 percent from last year. More than $1 billion of that was spent on the Monday after Thanksgiving, dubbed Cyber Monday because many companies offer online sales and deals.

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