July 5, 2013 at 12:39 PM ET
Their cars are some of the fastest in the world, but Ferrari is putting the brakes on group emails to more than three people.
Concerned that messages are slowing down their 3,000 employees, the luxury Italian car manufacturer said in a statement that workers will only be able to “send the same email to three people in-house.”
Stefano Lai, the vice president for communications, said the company was rolling out an application that would block messages when a fourth name was typed in.
“It is not a war or a battle against email,” he said. “It’s more about making people think than punishing them. It is not a question of productivity, more a question of efficiency.
“Sometimes people are so flooded by e-mail that it is difficult to find what is important,” Lai added. “If it is important it is better to call rather than wait and see what the answer is?”
“We hope people will call or go to the office and say: ‘When can we solve this thing,’ instead of waiting for an answer.”
Lai refused to confirm speculation in the Italian media that the idea had come from the company’s aristocratic chairman Luca Cordero di Montezemolo, who is also the president of NTV an Italian company which is Europe's first private open access operator of 190 mph high-speed trains.
“Our chairman always says, ‘We take a decision at 9 o’clock in the morning and by 9:30 a.m. it is implemented,” he said.
He added that they could not predict whether productivity would increase at their campus in the northern town of Maranello.
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