Feb. 16, 2011 at 8:05 AM ET
Have you ever wondered what was in Pine-Sol? Did you think Formula 409 got its name from the number of its ingredients? And what in the heck is in S.O.S pads that get my barbecue grill so clean? (Answers below)
Clorox, the maker of these and other cleaning products, is finally coming clean. The company announced Tuesday that it will disclose the active ingredients of merchandise.
According to a Los Angeles Times report, the new disclosures mark the first time a mainstream cleaning product manufacturer has disclosed all the ingredients used in all of its products – about 200 items.
“This additional information about our products is a natural next step to take ... as we continue to drive transparency and industry leadership in the area of product ingredient communication," Clorox CEO Don Knauss said in a statement.
Clorox has created a new web site that invites consumers to take a closer look at the fine print on the Clorox family of products
And, yes, there is pine essential oil in Pine-Sol. Formula 409 lists only 10 ingredients, not 409. And it must be the sodium tallowate or the titanium dioxide that make the grill so clean. Or, as my dad taught me, elbow grease.