Does Kraft's 'Zesty' print ad go too far?
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Kraft's "Let's Get Zesty"campaign – aimed at promoting its Zesty Italian Dressing – is raising some eyebrows thanks to a print ad featuring a male model, barely covered by his picnic blanket.
In response to the ad, One Million Moms, an organization that seeks to "give moms an impact with the decision-makers," is urging people to send the company a letter demanding that the ad be discontinued. "A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling."
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