volkswagen

Does Jamaican flavor of Volkswagen's Super Bowl ad go too far?

Jan. 29, 2013 at 6:50 AM ET

By Ian Sager, TODAY

Super Bowl ads are no stranger to controversy, but Volkswagen's newly released commercial is already raising eyebrows.

In it, "Dave" – a white man from Minnesota – speaks in a fake Jamaican accent as he implores his co-workers to "get happy" and overcome "the Mondays." Eventually, office life brightens and Dave takes his boss and some co-workers for a spin in his Beetle. Each speaks with a Jamaican accent as the commercial ends.

 

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