Dec. 20, 2012 at 7:46 AM ET
Sometimes, it pays to procrastinate. Millions of us still need to buy holiday gifts, and retailers want that business. So they’ve lowered prices to attract last-minute shoppers.
“We’re seeing incredible deals right now on laptops and some good pricing on tablets and TVs,” said Mike Fridgen, CEO of Decide.com, a site that tracks millions of prices.
They predict that 70 percent of the most popular Black Friday deals will return between now and Christmas.
“Some of the prices are even lower than the door-buster deals on Black Friday,” Fridgen said. “So these are exceptional deals.”
At ZingSale.com, a site that monitors prices for more than 10,000 products sold by hundreds of merchants on Amazon.com, they ran the numbers and came to the same conclusion.
“Retailers are definitely slashing prices,” said Chris Garlotta, ZingSale’s co-founder. “We found aggressive discounts that are often significantly better than Black Friday deals.”
Their data shows that Back Friday shoppers were able to save about 33 percent off retail. Right now, the average markdown is around 43 percent. A few examples from ZingSale:
Garlotta predicts some of the deepest discounts will be on toys and games (60 percent off), winter clothing (55 percent off) and printers (52 percent off). Also look for big sales on digital cameras, Blu-ray players, tablets and E-book readers. Some TVs and video games will also be bargain-priced.
Reduce your stress
If you still have shopping to do, you’re not alone. A new Harris Interactive survey done for SOASTA (a cloud and mobile-testing company) finds that more than half (54 percent) of the people asked still plan to shop between now and Christmas.
As you race to the finish line, use digital-shopping assistants to help you save time and money. Here are a few suggestions from the editors at ShopSmart magazine (published by Consumer Reports):
After-Christmas sales expected to start early
Now that Black Friday begins on Thanksgiving, is it any surprise that some after-Christmas sales will start before Santa is back at the North Pole?
“Based on what we saw last year, we’re predicting after-Christmas sales are going to start as early as Dec.r 23,” said Louis Ramirez, senior feature writer at dealnews.com. “Because Christmas Eve falls on a Monday, we won’t be surprised to see a few after-Christmas deals, on TVs and apparel, on Friday, Dec. 21.”
If you don’t find a great tech deal before Christmas, check again after the holiday. Dealnews says the discounts on many consumer electronics, especially HDTVs, are typically more aggressive post-Christmas.