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Big gas savings! Kmart goes for giggles again

May 23, 2013 at 11:04 AM ET

Kmart, the retailer that brought you the viral play-on-words “ship my pants” commercials, is back - and this time it’s promoting “big gas savings.”

Say it again. Fast. Get it?

Sears Holding, which owns Kmart, is no doubt hoping that the ads will translate into more than just giggles. Sears Holding lost $489 million in the most recent quarter ended Feb. 2, as revenue fell slightly.

Related: Say what? Kmart’s new ship my pants ad goes viral