May 15, 2013 at 2:26 PM ET
Many of the nation’s top retailers tout low-price guarantees: Someone else is advertising a lower price? No need to go to the other store -- we’ll match it. In practice, though, a price-match guarantee is no guarantee a store will match a competitor’s price. A new report by Cheapism.com compares the price-matching policies at more than half a dozen retailers and looks at how they’re applied in-store. It finds that even the most permissive retailers use careful wording and litanies of exclusions to deny customer requests. Shoppers unfamiliar with the fine print face frustration and stand to waste valuable time.
Here are some of the most common reasons a retailer may refuse to match a competitor’s price.
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You get the idea. Retailers are happy to use ad-match policies to burnish their reputations for low prices, but they’re far from eager to honor those guarantees. Still, there’s some variation in the policies and how they’re applied in practice. Cheapism has identified some of the best price-match guarantees and a couple that may not be worth the effort. If you choose a relatively lenient retailer and go in with knowledge of the rules, you could save yourself time and money.
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