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Show your what? Kmart's new holiday ad gets naughty

Nov. 19, 2013 at 10:45 AM ET

Is Kmart's latest holiday ad too naughty?

The retailer that brought you the play-on-words "Ship My Pants" and  "Big Gas Savings" commercials is back with another cheeky ad — but this one features holiday hunks playing "Jingle Bells" with their, uh, junk.


The "Show Your Joe" ad is part of Kmart's holiday-themed Joe Boxer items being sold at their store and online.

The ad is stirring up controversy, and some took to Kmart's Facebook page to complain that the it's too racy.

"The Joe Boxer ad is disgusting and not fit for family consumption. K-Mart is off my list," wrote Kate McGinnis Frasier.

"Wow imagine this commercial playing while the kids are watching a Charlie Brown Christmas or Frosty the Snowman. Inappropriate for kids!!!" wrote Luann Thompson.

But others defended the ad, saying it's all in good fun.

"I think it is so funny people are so upset over the joe boxer commercial," wrote Lauren Rae Atkins. "We watch so many other ads with half naked women and nobody says a thing! I thought it was so funny! Good for you!"

Video: TODAY’s Kathie Lee Gifford and Hoda Kotb chat about topics of the day, including a hilarious new commercial from Kmart featuring men in their undershorts performing an unconventional version of “Jingle Bells.”

Kathie Lee and Hoda watched the ad on Tuesday and were left speechless.

Big fans of Kmart's last few controversial ads, the ladies screened the new commercial and their jaws immediately dropped open.

"Nothing says Christmas like that," KLG said, after taking a moment to recover. "They must have been laughing their bells off."

Do you think this ad is too edgy for the holidays or is it just good fun? Vote in our survey.

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