Hoda talks (bleep) on 'Bethenny Ever After'

Feb. 28, 2012 at 10:39 AM ET

Hoda Kotb (right) meets with Bethenny Frankel on an episode of Bravo's "Bethenny Ever After."

Sometimes, (bleep) happens, even with Kathie Lee and Hoda. Okay, especially with Kathie Lee and Hoda.

You may have started counting the number of times KLG dropped the S-bomb on the fourth hour Tuesday morning. Seriously, it was like some kind of drinking game that college students play with "Scarface."

Things started getting profane after the ladies ran a clip of Hoda's appearance on "Bethenny Ever After." Our demure anchor was at a post-TODAY lunch meeting with her pal, who remarked that she looked great.

"I feel like [bleep]!" replied Hoda. Scandal!

"That's what you turn into after you leave here?" demanded KLG. Hoda claimed that she rarely swears, but then the bleeps kept coming. To be fair, they were a nice segue into a story about a couple who were standing directly below a leaking airplane lavatory.

More: Kathie Lee shows some leg and does 'The Angie'

Hoda Kotbe tried 'Kotbe' ... to get ahead?

Julieanne Smolinski is a TODAY.com contributor. She only curses when she mini-golfs.