TODAY's Talk

'F-bomb anchor' reminds Hoda of her own on-air 'disaster'

April 23, 2013 at 11:20 AM ET

Hoda and Kathie Lee were delighted by a viral video of a young newscaster who accidentally dropped a combination F-and-S-bomb on the air on his very first day on the job.

Anchor
KFYRTV

She can laugh today, but Hoda has kinda been there before herself. On Tuesday, she related an early tale from her career as a young reporter. She was sitting in for an anchor who was ill when she made a crucial flub: she introduced herself as the sick anchor.

Hoda
TODAY

"I'll never forget it," said Hoda. "I looked up and the prompter and said, 'Good evening, I'm Ann Martin.'"

Instead of recovering smoothly, Hoda was thrown, and basically began to speak in tongues.

"You kept digging," said KLG shook her head.

"It was a disaster," admitted Hoda.

After the incident, Hoda thought she was fired, so she went to the grocery store to buy some sad, emotional snacks. While she was there, a strange lady added insult to injury by coming up to her to say, "Oh my God, I saw you on TV. I felt so sorry for you."

Thankfully, Hoda got a second chance and has never lost her composure since.

Video: TODAY’s Kathie Lee Gifford and Hoda Kotb view video of the North Dakota news anchor who dropped the F-bomb on-air on his first day on the job, and say they understand the nerves he was feeling. Hoda also recalls how she introduced herself incorrectly on her first anchor job.

Julieanne Smolinski is a TODAY contributor who has never accidentally sworn at work.

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