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Elf on the Shelf: A holiday tradition returns

Oct. 24, 2013 at 1:40 PM ET

Video: Kathie Lee Gifford and Hoda Kotb talk to the mother and twin daughters behind “The Elf on the Shelf: A Birthday Tradition,” a new children’s book coming out this Christmas. The book serves as a sequel to the original work that started the tradition, which involves a special elf that helps Santa Claus manage his lists.