May 3, 2012 at 12:51 PM ET
Never heard of "brotox?" You might, soon. This morning, during their plastic surgery extravaganza, Kathie Lee and Hoda investigated the new trend of guys going under the needle and knife for the sake of "man-ity."
Believe it or not, men are the fastest growing demographic in cosmetic procedures. Plastic surgeon Dr. Ramtin Kassir and a few of his patients came by this morning to discuss chin jobs, hair transplants, and — yes — "brotox."
From a retiree named Bruno who'd gotten a hair transplant to 22-year-old Joseph from Brooklyn who got the whole shebang (rhinoplasty, chin implant, and fillers), the guys all seemed very happy with their nips and tucks, telling Hoda and Kathie Lee it was all about confidence.
"There are very few CEOs you see who are chinless," said Dr. Kassir.
"Although many of them are soulless," zinged KLG.
What do you think of the trend? Would you be okay with a little "brotox" for the gentleman in your life? Weigh in in the comments or on our Facebook page.
Julieanne Smolinski is a TODAY.com contributor. She likes her chins like she likes her decaf tea.