1. Headline
  1. Headline
By
updated 5/1/2013 10:22:01 AM ET 2013-05-01T14:22:01

A successful stint in real estate allowed Justin Tupper to build a business around his true passion: golf. In 2008, he launched Revolution Golf, a website packed with video tutorials from top pros. The company has signed up 1.2 million subscribers who pay $14.95 per month or $124 per year.

  1. More from TODAY.com
    1. Bath time! Watch this pit bull lick baby into a fit of laughter

      It seems that bath time for your toddler doesn't have to be such a struggle. That is, if your pet dog is willing to pitch in.

    2. Five cases when buyer's remorse will cost you big
    3. Better off red: Julianne Moore, daughter join fiery stars in Vogue gallery
    4. 5 things we love about H&M's fall home collection
    5. Two abandoned baby hedgehogs get some TLC after a prickly start

But with that huge base comes a need for major customer support. First, Revolution Golf tried outsourcing the task of handling 50 to 200 daily calls. But in three years, it burned through three vendors, unhappy with a 5 percent call-failure rate and peak wait times of 15 to 30 minutes.

"E-mail responses typically took two to five days, and we got more than 100 complaints per week about poorly written responses," says chief communications officer Wayne Caparas. Adding insult to injury, the site paid up to $50,000 per month for the shoddy service.

The Fix
Unable to stomach the damage to its brand, Revolution Golf built its own call center in 2011. The company placed the eight-person operation near Nashville, Tenn., which has an educated work force and modest wage scale, and wired it with a VoIP line and call-center software from Five9. CRM software from Desk.com organizes all communication from each customer onto one screen, enabling operators to quickly get up to speed on issues.

The Results
The VoIP line and software boosted the connection rate to 99 percent and slashed median wait time to less than four minutes. E-mail response time is two to four hours in 80 percent of cases, and customer-service complaints are down to five or fewer per week. But the best result is cost savings, to the tune of $240,000 a year.

A Second Opinion
Revolution Golf "made a wise decision" to outsource at first, says Martin Prunty of consultants Contact Center Professionals, as it learned what would be needed in terms of manpower and technology for its own center. "Since labor normally represents 65 to 75 percent of the total cost of operating a call center, selecting an area with affordable labor costs and an educated work force will pay dividends for them for many years. And they also recognize the value of using the right technology," he says. He's also impressed by the commitment to quality customer service: "I give them high marks for that."

Copyright © 2013 Entrepreneur.com, Inc.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Ann and Steve Toon/Solent News

    Two abandoned baby hedgehogs get some TLC after a prickly start

    7/30/2014 6:42:41 PM +00:00 2014-07-30T18:42:41
  1. Michael Dwyer / AP

    Five cases when buyer's remorse will cost you big

    7/30/2014 9:03:12 PM +00:00 2014-07-30T21:03:12
  1. Courtesy Graves family

    Death-defying: Mom battled cancer while ‘feisty’ baby waited for a new heart

    7/30/2014 2:52:11 PM +00:00 2014-07-30T14:52:11
  1. Strike on Gaza shopping area kills at least a dozen, wounds 150

    An Israeli airstrike hit a crowded Gaza shopping area on Wednesday, killing at least 16 people and wounding more than 150, just hours after Israeli tank shells slammed into a U.N. school, Gaza health officials said.

    7/30/2014 5:38:37 PM +00:00 2014-07-30T17:38:37
  1. Twitter.com/SarahDrewGreys

    'Grey's Anatomy' star Sarah Drew reveals her baby bump

    7/30/2014 5:07:52 PM +00:00 2014-07-30T17:07:52
  1. Courtesy of CSPI

    The 'fattest' chain restaurant meals win a dubious honor

    7/30/2014 2:50:15 PM +00:00 2014-07-30T14:50:15