1. Headline
  1. Headline
By
updated 11/17/2012 2:45:47 PM ET 2012-11-17T19:45:47

The backlash over Facebook's Promoted Posts feature and a dramatic drop in fan engagement is heating up. Billionaire entrepreneur Mark Cuban says all of the around 70 companies he owns or has invested in are now shifting their social strategies away from Facebook in favor of Twitter and other networks. Like other business owners, he's fed up with Facebook's pay-for-reach strategy.

  1. More from TODAY.com
    1. Hoda, one of People's Most Beautiful, gets a congratulatory foot rub from KLG

      Lupita Nyong'o may have taken the title of People magazine's Most Beautiful Person of 2014, but Hoda Kotb made the list as...

    2. Prince William, Duchess Kate try their hand at the DJ decks
    3. 'Bachelorette' contestant Eric Hill dies after paragliding accident
    4. Embarrassing or excellent? Dad spoofs selfie taken by son
    5. 9 foods to 'spring clean' your diet 

The problems started this summer when Facebook introduced Promoted Posts, which allows business Pages with 400 or more "likes" to pay so that more fans see their posts in their News Feeds. But many businesses that aren't paying for the extra reach are now experiencing a significant drop in fan engagement -- as much as 50 percent in some cases. 

Related: 3 Ways to Promote Your Brand Without Facebook

Facebook says this might be result of a change it made to its algorithm -- commonly referred to as Edgerank -- in September to highlight only the most engaging posts from brand Pages. 

But there's at least one way for brands to try to overcome their latest frustrations with the giant social network. Facebook is rolling out a new way for users to make sure that every post from the brands and Pages they like most make it into their News Feeds. To do so, fans can click on the "Get Notifications" option under the "Liked" button on a brand's Page he or she is following. Brands can encourage their fans to enable this feature. The more fans that activate it, presumably the greater reach brands will have.

Related: 3 Strategies for Using Facebook's Promoted Posts

Brands can also try requesting that users add them to their Interest Lists. Users can either create or subscribe to other peoples' lists for topics they care about, such as business or technology, and get updates from the Pages on those lists.

Additionally, Facebook is testing another new feature that will allow users to view only the updates from Pages they like in a separate, single stream called " Pages Feed." It's not yet clear whether Facebook will filter this stream or not. 

Have you experienced a drop in fan engagement on Facebook? Let us know in the comments below.  

Copyright © 2013 Entrepreneur.com, Inc.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Pool / Getty Images

    Prince William, Duchess Kate try their hand at the DJ decks

    4/23/2014 4:30:48 PM +00:00 2014-04-23T16:30:48
  1. 9 foods to 'spring clean' your diet 

    Want to wring out your system as part of the annual spring cleaning? Skip the weird (and often dangerous) detox diets or cleanses.

    4/23/2014 11:10:55 AM +00:00 2014-04-23T11:10:55
  1. Courtesy of Savannah Guthrie

    Savannah’s honeymoon dispatch: Letting it hang out on the best vacation ever

    4/23/2014 10:56:55 AM +00:00 2014-04-23T10:56:55
  1. Lupita Nyong’o is People magazine’s Most Beautiful person

    The Oscar winner with the perfect smile and the style to match beams from a cover that promises "her inspiring story.

    4/23/2014 11:54:41 AM +00:00 2014-04-23T11:54:41
  2. video Actress tells Savannah: Oscar win has opened doors

    video After a tremendous year for the actress, including winning an Oscar for her breakout role in “12 years a Slave,” and now being selected as People magazine’s Most Beautiful person, Lupita Nyong’o reflects on her rising fame in an exclusive interview with TODAY’s Savannah Guthrie.

    4/23/2014 12:35:32 PM +00:00 2014-04-23T12:35:32
  3. slideshow Her flawless looks: See Lupita’s colorful wardrobe

    slideshow Bright yellow, sky blue, rich red, shimmering gold — there's not a color that the fashionably adventurous Oscar-winning actress hasn't conquered.

    4/23/2014 1:40:41 PM +00:00 2014-04-23T13:40:41
  4. Reuters; AP