1. Headline
  1. Headline
Running Press
By
TODAY books
updated 10/4/2012 4:34:15 PM ET 2012-10-04T20:34:15

Ann Shoket & the editors of Seventeen magazine — including their experts, Seventeen's “Beauty Smarties” — join forces to combine the best hair, skin, nail and makeup ideas into one handy guide. Here's an excerpt.

Hi from Ann!

The Seventeen beauty closet is total girl heaven! It's filled floor to ceiling with every single beauty product imaginable: gorgeous new eye shadow palettes, amazing mascaras, lush lipsticks, a rainbow of liners, fun lip glosses, and tons of products that promise long, shiny, perfect hair! (You can often catch me in there late on a Friday evening picking out a new shade of polish for my weekend mani.)

Click here to see “Ultimate Glam Looks” from “Seventeen's Ultimate Guide to Beauty”

I love a great beauty haul! But what happens when you get those new products home? What are you supposed to do with that new smoky-eye kit? How do you get that intricate fishtail braid you saw online? Let's be honest: Beauty can be sort of intimidating.

  1. More in books
    1. Harlan Coben returns with ‘Six Years’
    2. ‘I Would Die 4 U’: How Prince became an icon
    3. ‘Until I Say Good-Bye’: Living for love in the face of ALS
    4. Letters from the life of George H.W. Bush
    5. Mom turns sleeping baby into fairy-tale star

That's where Seventeen comes in. It's our mission to give you total beauty confidence! We'll help you find your personal makeup vibe, then walk you through the hottest new looks, step-by-step. And when it comes to hair, no one is more obsessed than we are—there are dozens of the best looks for every hair texture inside. To take it one step further: We've customized each chapter for your life, so you can rock these ideas anywhere—at school, on the weekend, on a date, or to a party!

Click here to see “Ultimate Girly Looks” from “Seventeen's Ultimate Guide to Beauty”

This book is also jammed with amazing secrets from the top industry pros. But even more importantly, we are highlighting our real-girl beauty experts, Seventeen's Beauty Smarties. They are just regular girls who love hair and makeup so much that they want to share their best tricks with the world-their beauty how-to videos on YouTube have millions of views! Here, they create new looks just for you. With our team of editors and experts on your side, you'll never be intimidated again. Because whether you're a hair and makeup newbie or a total product junkie, this book celebrates your true beauty.

XOXO

—A.

Reprinted with permission from Seventeen Ultimate Guide to Beauty © 2012 by Ann Shoket and the Editors of Seventeen, Running Press, A member of the Perseus Books Group.

© 2012 MSNBC Interactive

Video: Trendy prom dresses sure to please mom, too!

  1. Closed captioning of: Trendy prom dresses sure to please mom, too!

    >>> prom can be the biggest, most fun party in high school , and now it's time for the girls to start shopping for dresses that they'll always remember.

    >> the editor in chief of "17" magazine has some ideas along with awesome shoes.

    >> yes, she does. came the to play. how are you?

    >> i'm dressing for you ladies.

    >> a tough thing for teens trying to find the right prom dress. right? they start in the fall, don't they.

    >> they start years before prom. they've been dreaming of this day for years. this is every teen girl's red carpet moment.

    >> yeah.

    >> let's bring alex out. she's our first model. she's got a strapless char truz --

    >> this is the "it" color of the season, this acid green color, really hot.

    >> beautiful.

    >> altered fashion. when you have the nice little knot on the side, it makes it really comfortable for dancing. when you're wearing a dress with a slit, though, you always need to make sure you do a little wig until front of the mirror and do a check so you don't have any wardrobe malfunctions.

    >> good one. stick it out there, baby. be proud.

    >> is this for any kind of body type or just hers?

    >> well, she looks amazing. this long column dress looks amazing on a tall girl, but it's great for girls with curves because it just floats over the curves.

    >> so pretty.

    >> thank you.

    >> let's bring out helen next. she's wearing something really trendy. the low-high things.

    >> isn't that beautiful.

    >> yep. and the color makes it classy. it's still trendy, but the color makes it really classy.

    >> it's very lady-like as opposed to trashy. you see so many girls lie thai look like hookers going to the prom. these are beautiful.

    >> when you're wearing a high-low and one shoulder, it's all about ak celtics rising with the bracelets.

    >> and that ring.

    >> and the shoes.

    >> yeah.

    >> so much time looking for the right shoes, this is the only dress that's going to let you do that.

    >> thank you.

    >> next up is megan. this is a dress that's flattering for a curvy girl. hi.

    >> yep.

    >> i like that.

    >> this is such a red carpet moment for her. major hollywood. but the waist sucks you in at your tiniest point and then just cascades over your curves. it's comfortable. you can dance in this dress. you can eat dinner this dress.

    >> yeah. some attention in that red.

    >> that red is just stand out in a room.

    >> and you always wonder when it's off the shoulder what kind of necklace or something to wear. you put a nice one on her.

    >> earrings and a necklace. this is $258.

    >> and the side pony hip, too.

    >> megan, you're all up in it. danielle is next and she has sequins which is a big trend, obviously. big trend at the oscars.

    >> like mrs. america time.

    >> glamazon. va vavavavoom. it's classy, not too flashy like a dils coe ball. it's a soft pink. it's really giving her -- it's lighting up her skin tone , amazing for a girl of her skin tone . she just looks elegant and she's going to stand out in a room of black dresses.

    >> speaking of black dresses, we have a column dress, which is absolutely gorgeous.

    >> we all have these prom pictures where we krin nl at what we looked like.

    >> never cringe with that one.

    >> you'll never cringe in this dress. this is her audrey hepburn moment.

    >> beautiful.

    >> the mermaid shape where it sort of hugs to the body and flares out at the bottom gives a girl curves. if you're more of a straight girl, it gives you hips and a butt and a little extra.

    >> all the kardashians in that short-lived wedding had her maid dresses on.

    >> vera wang .

    >> thank you.

    >> you all look beautiful.

    >> no dress would be complete without a pair of spanx , what do you think?

    >> we told you yesterday she's a billionaire because she invented spanx and not you.

    >> i did! i stand on that. i'm so happy for you, sara.

    >> thank you.

    >> i am.

    >> thank you.

    >> you thought it through. and i hadn't learn dodd that yet. so good for you.

    >> thank you. i come bearing spanx . i'm not going to prom, but i am with a lot of people on their prom day.

    >> yes, you are.

    >> congratulations.

    >> thank you.

    >> more power.

    >> who has spanx on right now?

    >> i do.

    >> i took mine off because i knew she was coming.

    >> you have them on underneath those pants.

    >> i do. these are the ones that i cannot live without. i wear them under all my pants. you adjust the band. no panty lines , nice and firm.

    >> continue gralts on forbes, by the way, and the billion dollars.

    >> crazy.

    >> every time there's a spanx alert, there should be --

    >> check, baby.

    >> she's such an inspiration to young women that what she did with her business --

    >> with no training in that area.

    >> look up to you tremendously.

    >> thank you.

    >> real spirit.

    >> thank you.

    >> always good to see you.

    >> thanks so much.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

None
  1. Sharron Lovell / Polaris

    Baby-formula art: Dissident on China food scandal

    5/25/2013 9:26:37 AM +00:00 2013-05-25T09:26:37
None
  1. Sexual misconduct investigation hits Alaska base

    The Army is investigating possible sexual misconduct or sexual assault at the Space and Missile Defense Command at Fort Greely, Alaska, military and defense officials say.

    5/25/2013 3:12:26 AM +00:00 2013-05-25T03:12:26
None
  1. Barcroft Usa / Barcroft USA

    Dachshund 'Milo' is lion's best friend — and dentist

    5/24/2013 10:01:52 PM +00:00 2013-05-24T22:01:52
None
  1. Man behind ‘Why I Don’t Have a Girlfriend’ to marry

    5/24/2013 8:48:50 PM +00:00 2013-05-24T20:48:50
None
  1. Paralyzed pig Chris P. Bacon gets a book deal

    5/24/2013 7:09:35 PM +00:00 2013-05-24T19:09:35
None
  1. Elaine Thompson / AP

    Millions will cross deficient bridges this weekend

    5/24/2013 7:59:05 PM +00:00 2013-05-24T19:59:05