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Video: Top-voted beauty products worth your money

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    >>> this morning on "today's" beauty, beauty products that are worth a try. editor-at-large from shape magazine is here with the annual beauty award winners. good morning to you.

    >> good morning, savannah.

    >> tell me the criteria. how did they become winners?

    >> at shape we really did our homework. we tested hundreds of products. we made sure we are looking at everything from texture, how it felt, how much it cost. we really did ask our readers to weigh in, of course some dermatologists and manicurists. everyone had a say in these products.

    >> when you say it's the best, you really mean it.

    >> we mean it.

    >> let's start with best primer, under the foundation.

    >> primer is really going to make your makeup stay all day long. what's great about this primer, it helps to get rid of imperfections and fine lines. we also love this particular one has a pearl tint to it. so you're getting a little luminosity on your complexion as well, which is lovely.

    >> different shades?

    >> this is a universal shade. with this, one person gets to use all of this.

    >> best foundation.

    >> i feel like a lot of women tend to shy away from foundation because they think it's going to look heavy and do heavy. at shape we found this great one from estee lauder , a flawless finish and lightweight. several shades.

    >> a variety.

    >> light to dark, you can find the best shade for you.

    >> the next thing is something kind of trendy just in the last year. bb creams is that what you call it?

    >> bb creams, also known as beauty balms. very, very trendy these days. it's basically trendy because it's everything you need in one tube. this from dior, it's going to hydrate, conceal empourierfections, control the oil and spf 30 as well.

    >> is the idea to wear it under a foundation or as a tinted moisturizer.

    >> you wear it by yourself, perfect for anyone low maintenance.

    >> tinted powder.

    >> we love this from revlon. a powder helps set your makeup and helps the oiliness in the t-zone. this from revlon has coconut water , very high draydratihydrating, coo l to the touch, it will cool your face as you use it.

    >> this brush, nice.

    >> easy to use.

    >> concealer.

    >> is that what we have here?

    >> yes. sephora, everyone needs a concealer, it can hide a blemish to brighten under eye area. this has an ingredient to plump skin, very hydrating. i love it's super portable. pop in your purse for last-minute touchups.

    >> next eyeliner pen. kind of like a liquid eyeliner.

    >> lifestyle. a lot of women intimidated by liquid liner.

    >> hard to put on.

    >> if you look at the tip, it's super fine and very easy for application. this is the best of both worlds , the precision of a liner, pencil liner and intensity of a marker. wolf product.

    >> the thick plaque line we like to see.

    >> sexy cat eye look.

    >> the lip sticks, what do you like?

    >> for lip sticks, a lot of colors out there. sometimes lipstick can be a bit drying. this one from lancome, you're getting bold, beautiful color, a little bit of shine and lots of si silkyness on your lips. feels moisturizing.

    >> lip gloss .

    >> these are from l'oreal. what's great about these lip glosses, they are not sticky. nothing worse than getting it on your hair. these come in several different colors. wear them alone or layer them on. they have omega 3 , good for you as well.

    >> great products. haw so much.

    >> thank you.

updated 8/29/2012 10:20:21 AM ET 2012-08-29T14:20:21

Curious what beauty products to invest in this fall? Shape magazine helps you narrow down the best products with their annual beauty awards! Shape asked their readers to vote for their favorite products on Shape.com. Then the products were tested by the Shape staff and a beauty awards task force — comprised of a dermatologist, makeup artist, hairstylist, colorist, and even a manicurist. Check out some standout winners:

Primer winner: Laura Mercier Foundation Primer Radiance
$30, Lauramercier.com

Think celebs and movie stars are the only people who can benefit from a primer? Think again! Primers help give everyday makeup major staying power. Plus, some of the best primers out on the market smooth out the skin and create an even surface so makeup can be applied and blended more easily. This primer from Laura Mercier has a pearl tint that adds luminosity and helps minimize the appearance of fine lines. It comes in one universally-appealing shade.

Foundation winner: Estée Lauder Invisible Fluid Makeup
$35, Esteelauder.com

A lot of women shy away from foundation because they expect it to look and feel heavy on their skin, but this formula from Estee Lauder is one of the lightest bases on the market. Despite feeling and looking lightweight, it provides great coverage and helps even out all skin tones. It comes in 16 different shades (from white to dark) providing a great match for all ethnicities.

BB cream winner: Dior Hydra Life BB Crème
$56, Sephora.com

BB creams (aka: beauty balms) have made a big splash in the beauty world this year. The main reason? They pack a lot of punch in one small bottle, often providing the benefit of hydration, wrinkle-protection, and SPF protection all in one step. This tinted beauty balm from Dior conceals imperfections, softens skin, controls oil, and protects with SPF 30.

Powder winner: Revlon ColorStay Aqua Mineral Finishing Powder
$14, drugstores

A great powder is essential for setting makeup and preventing oil build-up and shine in the T-Zone area. Revlon ColorStay Aqua Mineral Finishing powder minimizes the appearance of pores and fine lines and leaves a translucent finish. Best of all? It contains hydrating coconut water and feels cool upon application.

Fall beauty faves: Klutz-proof liner, wine hues and more

Concealer winner: Sephora Smoothing & Brightening Concealer
$14, Sephora.com

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A good concealer can do everything from hide unsightly blemishes to brighten the undereye area. Hyaluronic acid in this creamy cover-up plumps fine lines and prevents it from caking, while light-reflecting pigments camouflage dark circles. Its tapered brush makes hiding pimples a cinch and its small size makes it super portable for on-the-go touch-ups.

Eyeliner winner: Yves Saint Laurent Effet Faux Cils Shocking Felt-Tip Eyeliner Pen
$29, Yslbeautyus.com

Most eyeliners smudge, flake, or create imperfect lines. The extra-fine tip of this easy-to-wield, marker-like liner combines the precision of a pencil with the intensity of a liquid liner. It's ideal for women who want to wear a wing-tipped cat eye look, but is also great for everyday usage.

Lipstick winner: Lancôme Rouge in Love Lipcolor
$25, lancome-usa.com

Dread lipstick that imparts bold color at the expense of drying out your lips? Lancome's Rouge in Love Lipcolor has a lightweight, silky feeling and provides a bold dose of color with just the right amount of shine. It's available in 21 chic shades.

Beauty secrets from an 80-year-old ‘goddess’ of style

Gloss winner: L'Oréal Paris Colour Riche Le Gloss
$8, Drugstores

Not all lip glosses are made equal and some of the top offenders feel sticky. These colorful tubes from L'Oreal contain hydrating Omega 3s, Vitamin E, and Argan oil-plus, a formula that is soft and silky, not sticky! The glosses are available in 16 hues. They can be worn alone or layered on top of eachother.

For the full list, visit Shape magazine online.

© 2012 MSNBC Interactive.  Reprints

Photos: The best celebrity lip colors

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  1. Pretty pouts: Celebrities and their lipsticks

    Celebrities know how to perfectly complement their megawatt smiles with the right lipstick shade. Find out the exact colors stars are wearing, plus quotes from their makeup artists and shopping info for each product.

    For the "Total Recall" Hollywood premiere, Jessica Biel chose a muted buff to play off of her pastel dress. "I created a fresh look with a modern edge," said Biel's makeup artist Kara Yoshimoto Bua, who used Chanel's Rouge Coco in Superstition. Pick up a tube for $33 at chanel.com!

    More from InStyle.com

    Makeup shades that work for everyone

    7 genius lipstick tricks

    10 ways to look better in the morning

    (Jon Kopaloff / FilmMagic; Courte) Back to slideshow navigation
  2. Emily Blunt's hot pink lipstick

    Blunt's makeup artist Jenn Streicher used CoverGirl's Lip Perfection Lipstick in Spellbound, which is available for $7 at drugstore.com. To try the look, Streicher recommends starting with a clean canvas. "Exfoliate the lip to remove any dry skin," she told InStyle.com. "This will give you a smooth application. I like to apply my color with a lip brush to create a clean, straight line." (Courtesty Andres Otero / WENN.co) Back to slideshow navigation
  3. Anne Hathaway's magenta lipstick

    "Anne wore a white statuesque gown for the ["Dark Knight Rises"] premiere, and I wanted to make sure her beauty was every bit as timeless as her dress," said her makeup artist Kate Lee, who swiped Chanel's Rouge Coco Lip Colour in Rivoli on the star to complement Hathaway's Prabal Gurung gown. Pick up the wine-hued lipstick for $33 at chanel.com.

    More from InStyle.com

    Makeup shades that work for everyone

    7 genius lipstick tricks

    10 ways to look better in the morning

    (Courtesy Gregorio T. Binuya / Ev) Back to slideshow navigation
  4. Angelina Jolie's Oscar lipstick

    Jolie‘s right leg made a splash at the 2012 Oscars, but we think her perfect red lipstick really stole the spotlight! Makeup artist Toni Garavaglia lightly applied the star's eye shadow, added a dash of liquid liner, then pulled the entire look together with a generous sweep of MAC's Russian Red lipstick, a true cherry with blue undertones. Head over to maccosmetics.com to pick up a tube of your own for $15. (Courtesy of MAC Cosmetics) Back to slideshow navigation
  5. Blake Lively's retro red lips

    "Blake wanted a classic matte red lip," said makeup artist Elaine Offers, who created Lively's Old Hollywood-inspired look for the Los Angeles premiere of "Savages." "We went with the NARS Velvet Matte Lip Pencils in Dragon Girl and Red Square." Grab both shades for $24 each at narscosmetics.com.

    More from InStyle.com

    Makeup shades that work for everyone

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    (Courtesy of Gregg DeGuire / Wire) Back to slideshow navigation
  6. Mandy Moore's glossy red lipstick

    "It's my own lipstick by Tom Ford," she told InStyle.com. "I'm normally pretty boring, but I've been into wearing a bold lip lately in my everyday life." Well, she's proving it's fun to switch things up sometimes! Find the same hue, Scarlet Rouge by Tom Ford, for $48 at bergdorfgoodman.com. (Courtesy David Livingston / Gett) Back to slideshow navigation
  7. Sofia Vergara's glossy mauve lipstick

    "Sofia has a deep rich skin tone and this shade complements her perfectly," makeup artist Kayleen McAdams told InStyle.com of the "Saturday Night Live" host's CoverGirl Lip Perfection lipstick in Smitten. Channel your inner sultry spitfire, and snap it up yourself for $6 at CVS and other drugstores.

    Original Instyle.com story

    (Courtesy Steve Granitz / WireIma) Back to slideshow navigation
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