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Video: Forever young: Top anti-aging products

  1. Closed captioning of: Forever young: Top anti-aging products

    >>> 8:43, looking and feeling younger, nearly 700 volunteers tested products for "good housekeeping's" annual anti-aging beauty award. here with results is editor in chief rosemary ellis. good morning to you.

    >> good morning.

    >> love when you're here, this segment in particular. this is true, tried and true. these have been tested.

    >> this is true.

    >> it take years off, perhaps not.

    >> they will definitely help you look better. we were a little skeptical, toif say, when we started anti-aging awards three years ago. we spent 18 months testing every product on the market that made anti-aging claim. skin care is different from makeup. we know our readers love getting information on what really works. frankly, most of this stuff does not work. so it's only through test ongoing hundreds of women we have --

    >> you brought some back in to make sure --

    >> before and after photos. we have machines that measure elasticity, firmness, color pigmentation, you can see if dark circles do look better. these are the winners. these really work.

    >> ladies, without further ado, people at home are going tell us about the products. first off for undereye circles. you say the product that works is this one, age remind.

    >> it's 10 bucks. i love it. i'm using it every day. what testers love, the spongy applicator. helps it go on smoothly. very moisturizing, stays put. does have enough coverage to conceal undereye circle.

    >> for $10, it's an eraser.

    >> it is a good deal for $10.

    >> next foundation, some qualifications here, had to be spf 15 or higher and had to moisturize and firm. how long did you tess foundation.

    >> we tested them over a couple of months. typically we test for as long as the product says it takes to make a difference. we take their cue and say, okay, do you do what you say. this is chanel, $55.

    >> top of the line .

    >> it's heavy enough to even out your skin tone but feels light, goes on velvety smooth. this is the only foundation we tested that scored a perfect score for firming skin.

    >> wow.

    >> helps firm your skin a little bit and moisturizes. i love it.

    >> with a name like that it definitely works. over here primers. a lot of people say if i'm using a good foundation, why do i need a primer?

    >> primers are great because they do two things. they help your makeup go on much more smoothly and also help it stay on. the whole day helps to keep your makeup from traveling into laugh lines, forehead creases.

    >> all those wrinkles.

    >> some primers are tinted, so you can use them instead of foundation, a sort of two in one. it worked very well. really helped keep things in place, light and moisturizing.

    >> to lipsticks, speaking of moisturizing, you like this one here. tell us about it.

    >> all the lip sticks claimed to reduce fine lines. didn't work on any of them. they love this dior lipstick, moisturizing, stayed in place. the best lip sticks and liners keep from traveling, when it travels to the vertical lines around your mouth. these nicks that.

    >> liners, you like this urban decay .

    >> you want to define your lips. your lip line gets fuzzier as you get older. this helps feathering.

    >> over here to plumpers. a lot of people think a lip plumper , does it really work or is it a claim?

    >> it does.

    >> smash box.

    >> works very, very well harks a lasting effect. this is not a permanent effect. this is something you do just before you want your lips to be fuller, let it dry and put on your lipstick. it does last for limited amount of time.

    >> mac wins for eye shadow .

    >> one of the things that works best is counter-intuitive to me, cream eye shadows. best anti-aging shadows don't crease, hold their tone through the day. this did that well. you want to use a synthetic brush when you put an eye shadow on, won't go into the brush, helps it go on more smoothly and stay in place.

    >> onhere here the brow pencil by lancome, brush applicator.

    >> helps smooth it after you put it on, also like how feather light. after a certain age you want a brow filler because your brows tend to get sparser as you age.

    >> mary, thank you.

    >> thank you.

Good Housekeeping
updated 8/27/2012 9:00:33 PM ET 2012-08-28T01:00:33

Makeup used to promise to add a flush to your cheeks, a rosy hue to your lips. Today it aims to do much, much more: hydrate skin, minimize wrinkles, diminish lines on lips. And not just while you're wearing it: Like lotions and serums, anti-aging makeup vows to deliver skin benefits over time, so you'll eventually look better even when you don't have it on.

Skeptical? We were, too. Last summer, we began a yearlong project to determine, scientifically, if any of the myriad anti-aging cosmetics lived up to their claims — eye shadows that say they don't crease, lipliners that are supposedly anti-feathering, and primers that promise to hide lines. We enlisted 661 women, ages 35 to 79, to try them — in some cases, for as long as eight weeks. They filled out questionnaires, came to our lab for skin analyses done with high-tech equipment, and went home with the test brands. (Testers didn't know what brands they were testing.)

The good news: The bold claims aren't all marketing hype. Here are the 11 winners (gold) and 11 runners-up (silver) that were proven to work.

The contenders disguise dark circles while moisturizing, firming, and improving the look of lines and wrinkles over time.

Images: Concealer
Stuart Tyson

Testing time: Four weeks

Gold winner
Testers found Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer ($10, drugstores; six shades) lived up to its name: It excelled at hiding undereye circles as well as going on smoothly and providing lasting coverage. In the lab, it earned one of the highest scores for moisturization — quite a feat, since most of the competition was drying.

Testers said: "Good coverage — not greasy or heavy."

Silver winner
The lab gave Avon Anew Age-Transforming Concealer SPF 15 ($10, avon.com; six shades) high marks for firming. Though some shades had peachy undertones, consumers liked how well the product matched their skin tone. Also noteworthy: It was the only concealer we tested that offered a shade for dark skin.

Testers said: "The shade blended well with my skin. The brush tip helps dispense the concealer evenly."

Tip: Apply concealer after foundation — you'll use less, thereby helping to prevent caking and creasing.

The Contenders have an SPF of 15 or higher, instantly moisturize and firm skin, and, over eight weeks, reduce the look of fine lines and even out skin tone.

Testing time: Eight weeks

Gold winner: Sheer to medium coverage
The luxe Chanel Lift Lumière Firming and Smoothing Fluid Makeup SPF 15 ($65, chanel.com; eight shades) earned the only perfect lab score for firming, as well as high marks for moisturizing. Women raved about its natural, subtle coverage and smooth texture.

Silver winner: Sheer to medium coverage
Women favored Avon Anew Age-Transforming Foundation SPF 15 ($16, avon.com; 14 shades) for going on smoothly as well as providing just the right amount of coverage. It also earned high moisturizing and firming scores in the lab.

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Testers said: "It gave my skin a great glow, and I felt like I wasn't wearing anything."

Gold winner: Medium to full coverage
The splurge-worthy La Prairie Anti-Aging Foundation SPF 15 ($105, department stores; eight shades) excelled at moisturizing skin (per our lab tests). Just as impressive, some testers noticed that it helped even out their skin tone, a result the lab also observed after eight weeks.

Testers said: "It covered my sunspots with a smooth, velvety finish. My husband said my skin looked more youthful!"

Silver winner: Medium to full coverage
It was a photo finish, with Revlon Age Defying with DNA Advantage Cream Makeup SPF 20 ($15, drugstores; eight shades) sliding into second. Both winners garnered the same moisturizing scores, while consumers ranked Revlon just below La Prairie for non-cakey coverage. (None of the foundations we tested did much to minimize the look of fine lines over eight weeks.)

Testers said: "I absolutely loved how my skin looked using this foundation."

Tip: Don't rely on foundation alone for sun protection, especially if you're not wearing an even layer all over your face. Apply over a moisturizer with SPF.

The Contenders reduce the appearance of fine lines, wrinkles, and pores and increase skin's firmness. They're designed to go on under foundation, or to be used on their own.

Image: Primer
Stuart Tyson / Studio D

Testing time: Four weeks

Gold winner
Testers loved that Korres Quercetin & Oak Antiageing Age Reversing Face Primer ($33, Sephora), a silicone-free smoother, helped makeup go on more easily and last longer. The lab gave it top marks for firming.

Testers said: "It did add a smoother look to foundation. And it also gave my skin a nice look and feel without foundation." "It seemed to even out my skin tone and reduce the redness around my cheeks."

Silver winner
Wallet-friendly CoverGirl & Olay Simply Ageless Serum Primer ($14, drugstores) garnered the highest lab scores for moisturizing (after six hours) and did well at immediately minimizing the look of lines. Consumers commended the light texture and spreadability.

Testers said: "I liked that it was lightweight and did not leave an oily feel or interfere with my makeup application."

Tip: Putting on too much primer right before foundation can cause pilling. Use sparingly and allow to dry before applying foundation.

The Contenders promise to increase lips' fullness, smoothness, and softness and reduce lines over time.

Image: Lipstick shades
Stuart Tyson

Testing time: Four weeks

Gold winner
Acing the consumer tests, Dior Rouge Serum SPF 20 ($34, department stores; 10 shades) was the standout for volunteers who raved about its moisturizing and smoothing qualities.

Testers said: "I absolutely loved this lipstick! I adored the color, and it was so silky. It kept my lips moisturized the entire time I was wearing it."

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Silver winner
A close second — and even pricier! — By Terry Rouge Terrybly Age-Defense Lipstick ($49, department stores; 15 shades) ranked high with women for its creamy texture. Lab tests showed it made lips look ever-so-slightly fuller.

Testers said: "I love the texture and color — it feels very moisturizing and soothing on my lips. And I like the way my mouth looks with it on!"

Tip: Expect to reapply: As a rule, creamy lipsticks lack staying power.

The Contenders, de facto anti-agers, bolster the lip line, which thins with age, and help prevent feathering.

Testing time: One week

Image: Lipliner
Tetra Images / Getty Images

Gold winner
Urban Decay 24/7 Glide-On Lip Pencil ($19, Sephora; 10 shades) took top honors, thanks to its smooth texture plus how well it defined lips and nixed feathering.

Testers said: "Absolutely loved this product. I am throwing out my other lipliners."

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Silver winner
The retractable Guerlain The Lip Liner ($30, Nordstrom; seven shades, with built-in sharpener) was equally good at feathering prevention, though it earned slightly lower scores for defining lips. Still, women preferred the Guerlain to our first-place finisher for being non-drying.

Testers said: "It didn't dry out my lips and looked lovely, even by itself."

Tip: If you're looking for a shade to match your natural lip color, Urban Decay in Wallflower and Guerlain in Bois de Santal filled the bill for most of our testers.

The Contenders instantly increase lips' fullness, smoothness, and softness.

Image: Lip plumper
Luis Alvarez / iStock

Testing time: Two minutes in the lab (to evaluate the instant claims); three to seven days at home

Gold winner
Testers gave mint-scented Smashbox O-Plump ($24, Sephora) a perfect score for ease of application; they also liked the non-sticky texture. Though some found that it stung and burned, they still reported immediate plumping effects. Lab results showed that it minimized lips' fine lines even more than it plumped lips.

Testers said: "It has a pretty shine that doesn't feel or look sticky and a very light scent."

Silver winner
While less effective at immediate plumping, Rodial Glam Balm Lip ($25, Nordstrom) was the least irritating. Both the lab and consumers found that it minimized lines, and testers liked how soft it made their lips.

Testers said: "It left my lips shiny and smooth." "The rose scent is calming."

Tip: If your lips are particularly sensitive, try applying plumper over, rather than under, lipstick.

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The Contenders go on smoothly, without creasing or smudging, and last throughout the day.

Testing time: Six hours in the lab (to test for creasing); one week at home

Gold winner
Creamy MAC Paint Pot ($18, MAC stores; nine shades) won points with consumers and in the lab for lasting all day and resisting creasing. Testers liked that it was smudge-resistant, yet still easy to remove.

Testers said: "So easy to apply and not have to worry about it wearing off during the course of the day." "It's budge-proof!"

Tip: For cream eye shadow, use a brush with synthetic bristles (they don't absorb shadow, for easier blending).

Silver winner
Try our second-place finisher, Revlon ColorStay 16 Hour Eye Shadow ($7.49, drugstores; 16 shades), if you prefer powder. It performed just as well as MAC in lab tests for crease resistance; volunteers loved that it was easy to use and didn't settle into wrinkles.

Testers said: "Really didn't crease or smudge. It stayed fresh-looking no matter how hard I tried to wreck it."

The Contenders: Also de facto anti-agers, these help to shape and fill in sparse eyebrows.

Image: Brow pencil shavings
Stuart Tyson

Testing time: One week

Gold winner
Ousting the competition, Lancôme Le Crayon Poudre ($25.50, department stores; seven shades) was a volunteer favorite...it was the easiest to use and drew raves about its built-in corkscrew brow brush. It also got kudos for its smooth texture and for filling in and defining brows.

Testers said: "I loved, loved, loved this product — and I have used almost everything for my brows. This is, bar none, the best brow pencil ever!"

Silver winner
Estée Lauder Automatic Brow Pencil Duo ($23.50, department stores; four shades) was praised for being smudge-resistant and delivering the right color. Testers also appreciated the twist-up formula (no sharpening required) and the built-in angled brush for blending.

Testers said: "It blended into my brows seamlessly. I loved the color and the way it filled them in."

Tip: No need to completely color in your brows: Define areas that are sparse, usually the arch or tail, then blend.

The Contenders create a smooth base for eye shadow application; extend its wear; prevent creasing; and disguise eyelid imperfections. Like face primers, most rely on silicones or waxes.

Image: Eye shadow primer
Stuart Tyson

Testing time: Six hours in the lab to test the ability to extend eye shadow wear; one week at home

Gold winner
Eye shadow lasted longest with Laura Mercier Eye Basics ($24, department stores; eight shades), per testers and the lab. Shadow went over it smoothly, volunteers noted, and colors looked more vibrant.

Testers said: "I cannot rave enough about this product. It glides on, so you don't need to pull at delicate eye skin. And it holds eye shadow like a charm!" "My eye shadow lasted all day instead of wearing off by noon as it normally would."

Silver winner
Urban Decay Eyeshadow Primer Potion ($20, Sephora; four shades) virtually matched the Laura Mercier in lab tests for extending wear and preventing creasing. Volunteers gave it kudos for being nonirritating and going on smoothly. It also rated well for disguising eyelid imperfections like redness and spots.

Testers said: "It is simply the best eye shadow primer that I've ever tried. The product keeps shadow on all day and doesn't crease. You can wear it alone, and it takes away any discoloration on your eyelid."

Tip: Try a nude or neutral-colored eye primer on days you want to skip shadow. It will brighten your eyes for a youthful, wide-awake look.

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The Contenders lengthen and thicken eyelashes without flaking, smudging, or clumping.

Image: Mascara
Stuart Tyson

Testing time: One week

Gold winner
An all-around champ, MAC False Lashes ($20, MAC stores; two shades) was deemed best by testers at lengthening, thickening, and separating fringe (while being no sweat to remove). Lab tests proved that it didn't clump.

Testers said: "A silky, non-clumpy formula that coated every lash without being thick, and didn't flake." "I have very little lashes, and it worked great."

Silver winner
Lancôme Définicils ($26, department stores; four shades) was favored for its maximum staying power. While none of the products scored high for curling, testers found this was best at curling lashes.

Testers said: "Wow! This is a game changer. It's the only mascara that didn't smudge on my oily skin. Plus, it creates lush, fringy lashes that look terrific. It's my new favorite product." "I had no idea my eyelashes could be so defined. I even received some compliments on how long and pretty they looked."

Tip: The MAC mascara comes in two shades of black. If you prefer brown or deep brown, try the Lancôme.

To read the complete original report from Good Housekeeping, click here.

Related links from Good Housekeeping:

How to look and feel 7 years younger
Best anti-aging hair products
12 makeup mistakes that age you

© 2012 Hearst Communications, Inc. All Rights Reserved

Photos: One makeup artist’s daily makeover project

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  1. The Daily Face

    By Rina Raphael

    Putting on one’s daily makeup is hard enough. Now imagine coming up with a new look every day.

    But that’s just what Annamarie Tendler, 26, did on her popular blog. The creative makeup artist, who noticed a lack of simple and approachable beauty blogs, challenged herself to post a few new makeup tutorials a week in March 2011."

    “I wanted to make something that didn't inundate the viewer with information, but rather offered up a simple concept in a simple way,” Tendler told TODAY.com. “As in, here is a look, this is how you do it, this is what you use.”

    The tutorials range from practical (“how to curl your eyelashes) to wild (a Lichtenstein-inspired look for Halloween), and the work can often be exhausting. “I need to be generating so much material and I'm only one person, who also works on other shoots and projects,” said Tendler. “I find that every couple of months I need to take a two week break."

    Surprisingly, Tendler isn’t even a makeup junkie. Her personal regimen is “extremely simple,” consisting of not much more than Josie Maran Argan Oil moisturizer. But after posting dozens of makeup applications, she does have one beauty she recommends to all women: “Wear mascara.”

    Click through some of Annamarie’s favorite looks: (Annamarie Tendler) Back to slideshow navigation
  2. Apr. 13, 2011

    "I was inspired to do today’s look when looking at Brassai photos of the 20s," Tendler wrote. "Everyone looks so cool and glamorous."

    Under-eyes: Make Up For Ever HD Concealer in 325
    Eyeliner: MAC Blacktrack gel liner

    Eye shadow: NARS in Galapagos, Make Up For Ever in Aqua Cream 15, MAC in Satin Taupe

    Eyebrows: The Body Shop black eye pencil

    Eyelashes: False lashes by Mattesse on top (#1565) and bottom (#49)

    Cheeks: MAC in Harmony

    Lips: NARS Shanghai Express

    See the full tutorial (Annamarie Tendler) Back to slideshow navigation
  3. July 14, 2011

    "The best way to wear bright lipstick is with almost no other makeup. I used no liner for this look, only a wash of bamboo-colored shadow (a light brown) over my lids (diffused above the crease) and a ton of mascara."

    Under-eyes: Make Up For Ever HD Concealer in 325

    Eyeshadow: MAC in Bamboo

    Eyebrows: MAC in Fling

    Eyelashes: Lancome Hypnose Drama

    Cheeks: MAC in Harmony

    Lips: NARS in Schiap

    See the full tutorial (Annamarie Tendler) Back to slideshow navigation
  4. Aug. 12, 2011

    "Red seems like a weird choice for eyeliner, since most people don’t want to look like sleep-deprived junkies, but it works as a bold liquid liner. Also, by coupling it with bold brows, you will achieve a defined look, instead of it looking like you might have allergies."

    Under-eyes: Make Up For Ever HD Concealer in 325

    Eyeliner: Blacktrack, Make Up For Ever Aqua Eye liner in shade 10 (red)

    Eyebrows: The Body Shop eye pencil in black

    Eyelashes: Lancome Hypnose Drama

    Cheeks: MAC in Harmony, MAC Highlighter in Pearl

    See the full tutorial (Annamarie Tendler) Back to slideshow navigation
  5. Aug. 23, 2011

    "This is definitely something I’ll have to experiment with at a dark, nighttime party."

    Under-eyes: Make Up For Ever HD Concealer in 325

    Eyeliner: NARS liquid liner pencil

    Eyeshadow: MAC in Copperplate, NARS pencil in HollywoodLand

    Eyebrows: Make Up For Ever Aqua Eyes in shade 21 (teal)

    Eyelashes: Lancome Hypnose Drama

    Cheeks: NARS in Penny Lane

    See the full tutorial (Annamarie Tendler) Back to slideshow navigation
  6. Oct. 18, 2011

    "I will warn anyone who tries this [Roy Lichtenstein-inspired look] out that pulling this one off if a lot like cleaning your bedroom: it looks worse before it looks good."

    Face: Ben Nye Creme Color in White

    Dots: Ben Nye Creme Color in Red

    Tears: Ben Nye Creme Color in Blue, Cosmic Blue, and White

    Eyeliner: MAC Blacktrack

    Eyelashes: Lancome Hypnose Drama

    Lips: NARS Lipstick in Heat Wave

    See the full tutorial (Annamarie Tendler) Back to slideshow navigation
  7. Nov. 21, 2011

    "This is a great party look because it’s dark, goes with anything, and you feel festive without being over the top. Yeah, you don’t need to wear green eyeshadow and red lipstick to get the point across that you love Christmas."

    Under-eyes: Make Up For Ever HD Concealer in 325

    Eyeliner: MAC Fluidline in Blacktrack

    Eye shadow: Benefit Creaseless Cream Shadow in Strut, Make Up For Ever Flash Color in Silver

    Eyebrows: MAC Eye Brow Pencil in Fling

    Eyelashes: Dior Blackout

    See the full tutorial (Annamarie Tendler) Back to slideshow navigation
  8. Nov. 28, 2011

    "I probably wouldn’t wear my makeup like this out on the street, but it’s definitely a look that can be modified for everyday wear."

    Under-eyes: Make Up For Ever HD Concealer in 325

    Eyeliner: MAC Fluidline in Blacktrack, Make Up For Ever Aqua Liner in Shade 10 (red)

    Eye shadow: NARS Duo in Scorching Sun, MAC Goldenrod, MAC Goldmine

    Eyebrows: MAC Eye Brow Pencil in Fling

    Eyelashes: Dior Blackout

    Lips: NARS Lipstick in Heatwave

    See the full tutorial (Annamarie Tendler) Back to slideshow navigation
  9. Dec. 19, 2011

    "This is more of a dark look. I started by lining the eyes with Blacktrack, including both the upper and lower inner rims and winging the liner."

    Under-eyes: Make Up For Ever HD Concealer in 325

    Eyeliner: MAC Fluidline in Blacktrack, Make Up For Ever Aqua Eyes Pencil in shade 10L (gold)

    Eye shadow: Make Up For Ever Aqua Cream in Shade 15, MAC Shadow in Satin Taupe, NARS Duo in Cordura, MAC Highlighter in Pearl

    Eyebrows: MAC Eye Brow Pencil in Fling

    Eyelashes: Lancome Hypnose Drama

    Cheeks: MAC Blush in Harmony

    See the full tutorial (Annamarie Tendler) Back to slideshow navigation
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