Giant statues of David Beckham appear in US cities

New campaign for soccer superstar's underwear collection with H&M strikes a dramatic tone

Image: H&M Celebrates New David Beckham Ad Campaign With Statue Stunt

Anna Webber / Getty Images

Man of steel meets Flatiron: H&M promotes its new ad campaign with an imposing statue of soccer star David Beckham at the Flatiron building in New York City on August 16.

By Jesse Spero

Access Hollywood

updated 8/16/2012 1:15:47 PM ET

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David Beckham is half naked yet again!

The soccer superstar is stripping down to just his underwear in a new campaign for H&M’s David Beckham Bodywear collection.

VIEW THE PHOTOS: David Beckham Strips Down For H&M

In addition to his new campaign, nine 10-foot statues of the soccer star will be placed throughout New York City, Los Angeles and San Francisco.

VIEW THE PHOTOS: Stars In Their Underwear

Fans have a chance to win prizes (100 mini, limited edition David Beckham statues; one of 10 pairs of signed David Beckham underwear; and the grand prize which includes a $1,000 H&M shopping spree) by posting photos of their themselves with a Beckham statue on Instagram with the hashtag #HMBeckham.

The content runs from August 16 through August 19.

For more information, visit HMBeckham.com.

VIEW THE PHOTOS: Hot Pants! David Beckham’s H&M Underwear Ads