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Image: H&M Celebrates New David Beckham Ad Campaign With Statue Stunt
Anna Webber  /  Getty Images
Man of steel meets Flatiron: H&M promotes its new ad campaign with an imposing statue of soccer star David Beckham at the Flatiron building in New York City on August 16.
By
Access Hollywood
updated 8/16/2012 1:15:47 PM ET 2012-08-16T17:15:47

David Beckham is half naked yet again!

The soccer superstar is stripping down to just his underwear in a new campaign for H&M’s David Beckham Bodywear collection.

VIEW THE PHOTOS: David Beckham Strips Down For H&M

In addition to his new campaign, nine 10-foot statues of the soccer star will be placed throughout New York City, Los Angeles and San Francisco.

VIEW THE PHOTOS: Stars In Their Underwear

Fans have a chance to win prizes (100 mini, limited edition David Beckham statues; one of 10 pairs of signed David Beckham underwear; and the grand prize which includes a $1,000 H&M shopping spree) by posting photos of their themselves with a Beckham statue on Instagram with the hashtag #HMBeckham.

The content runs from August 16 through August 19.

For more information, visit HMBeckham.com.

VIEW THE PHOTOS: Hot Pants! David Beckham’s H&M Underwear Ads

Copyright 2013 by NBC. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Video: Goooooaaalll for Beckham and First Lady

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