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  1. Headline
NBC News and news services
updated 8/8/2012 5:24:36 AM ET 2012-08-08T09:24:36

A British "Olympic superfan" who had tickets for every day of the London Games died after collapsing at the Velodrome at the Olympic Park, media reports said.

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Conrad Readman, 49, had gone to watch British cyclist Victoria Pendleton and the men's team pursuit win gold last Friday, when he collapsed of a "massive heart attack," his mother Joan Readman told BBC News.

News of his death only emerged on Tuesday.

The accountant had booked two weeks off work and had attended virtually every sport, as well as the opening ceremony, British media reported.

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He reportedly had watched rowing, tennis, cycling, handball, fencing, swimming, diving, weightlifting, water polo, beach volleyball, hockey, rowing, archery, soccer, canoeing, weight-lifting and badminton.

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"Love the snap of wills n kate celebrating gb gold win -- the joy the whole nation feels," one of Readman's last messages on Twitter said, referring to the Duke and Duchess of Cambridge celebrating a British victory.

'Olympic superfan'
The Guardian newspaper said Readman had earned the nickname "Olympic superfan."

Readman had managed to secure so many tickets by purchasing them online through foreign vendors, his mother told the BBC.

Readman lived with his mother, a widow, in Essex, east of London.

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"He had been looking forward to the Olympics ever since it was announced. There was never a day he was not excited about it," his mother told her local newspaper, the Daily Gazette.

"He was coming home every night so excited and telling me about everything he had done," she told the paper.

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Police told her that her son had suffered a heart attack, she told the Gazette.

"He had never had a problem with his heart and had not been to a doctor in 15 years," she said.

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"He died doing something he loved so I am happy he was where he was, but I can’t watch any of it now. I had it on all day, but I can't bear it now," the paper quoted her as saying.

'He will be sorely missed'
A spokesman for the London organizing committee, said in a statement to Reuters: "We can confirm a man collapsed at one of our venues last Friday and sadly died later in hospital.

More on London 2012 from NBCNews.com

"He was clearly a huge Olympics fan and our thoughts are with his friends and family at this time."

Tim Peyton, Conrad Readman’s employer and friend, was quoted in the Gazette as saying: "I have worked with him since 1982 and am shocked. He was a lynchpin for us. Clients and staff liked him. He will be sorely missed."

Reuters contributed to this report.

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Photos: London's street artists

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  1. The Olympics’ arrival in East London was trailed by street and graffiti artists making their own points about the global event. Some celebrated the Games in their own way, but many attacked the influence of large corporations who sponsor the event. Others, like Teddy Baden, sought to amuse with images like this one on Brick Lane in East London, entitled “Going for Gold,” which shows an Olympic mascot receiving some unwanted attention from an overly amorous dog. (Jim Seida / NBC News) Back to slideshow navigation
  2. "Hackney Welcomes the Olympics” is a piece by mysterious street art legend Banksy, suggesting that local people might not be too thrilled with the presence of the Games and perhaps making reference to the anti-aircraft missile sites located near the Olympic Park. (banksy.co.uk) Back to slideshow navigation
  3. Jamaican sprinter Usain Bolt's image brings an almost electric glow to a Sunday market on a wet day in East London. It took artist James Cochran, Aka Jimmy C., a week and sixty cans of spray paint to create the image. (Jim Seida / NBC News) Back to slideshow navigation
  4. This piece by street artist Mau Mau lasted six days on a wall of a friend's warehouse in Ealing, West London, before it was painted over by the authorities. Mau Mau told NBC News that people had given it the title "Olympic Takeaway." (mau-mau.co.uk) Back to slideshow navigation
  5. The street artist CodeFC did a series of works throughout London about the Olympics. The athletes have film cameras for faces, which is CodeFC’s trademark. It refers to the prevalence of security cameras in public and private spaces in the city (globalstreetart.com) Back to slideshow navigation
  6. A street artist speaks for the neighborhood with this piece near the entrance of what was a factory and is now loft space in Hackney Wick, a neighborhood that borders the 2012 Olympic Park. A resident of the loft told NBC News that not everybody in the loft agrees with the artist's statement and called the painting, "shallow." (Jim Seida / NBC News) Back to slideshow navigation
  7. Just in case you think street artists don't have a sense of humor, look at the detail from the previous image in this slideshow. (Jim Seida / NBC News) Back to slideshow navigation
  8. An image by Ronzo shows a pigeon defecating on the Olympic rings as he lights up a marijuana cigarette using the Olympic torch. Ronzo, whose work features the birds heavily, told NBC News he thought a pigeon would have made a good Olympic mascot, given how ubiquitous they are in London. Ronzo explained many people in the area had been “frustrated with all the hype” and “fed up” with the buildup to the Games. “The pigeon doesn’t care,” he said, stressing he was not against the Olympics and it was “just a bit of a joke.” The image was painted on the side of an East London building that is due to be demolished. (Jim Seida / NBC News) Back to slideshow navigation
  9. This poster was spotted at a construction site in East London. (Jim Seida / NBC News) Back to slideshow navigation
  10. The Olympic rings appear to drip blood in this piece of graffiti outside an unofficial art gallery in a disused building in Stokes Croft, Bristol, west England. (globalstreetart.com) Back to slideshow navigation
  11. Another Banksy piece, called “Going for Mold,” shows a pole vaulter headed for a landing on an old mattress. This work, like “Hackney Welcomes the Olympics,” appeared on Banksy’s website, but a spokeswoman refused to say where it is in the real world. (banksy.co.uk) Back to slideshow navigation
  12. Another image from the CodeFC’s London Olympics collection shows a weightlifter. (Jim Seida / NBC News) Back to slideshow navigation
  13. Another poster seen at a construction site in East London. (Jim Seida / NBC News) Back to slideshow navigation
  14. This “brandalism” piece by TrustoCorp twists the ideas of commercial brands by seeming to advertise concepts such as “peace” and “killings.” (globalstreetart.com) Back to slideshow navigation
  15. Cartoon-like images stuck on a wall in London show a pole vaulter who fears he will find his “biggest demon” – himself – sitting on top of the bar, while a figure who may be a judge appears to celebrate the throw of a competitor in the shot put. (Jim Seida / NBC News) Back to slideshow navigation
  16. This work by Mr. Moustache turns the Olympic rings into pyramids with one containing the “Eye of Providence” or “All-Seeing Eye of God,” as seen on the dollar bill. (globalstreetart.com) Back to slideshow navigation
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  1. Jim Seida / NBC News
    Above: Slideshow (16) Graffiti Games: UK street artists take on Olympics
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    Slideshow (24) Olympic Emotional Moments - Day 15
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    Slideshow (23) Olympic Emotional Moments - Day 14
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    Slideshow (27) Olympic Emotional Moments - Day 10
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    Kai Pfaffenbach / Reuters
    Slideshow (26) Olympic Emotional Moments - Day 9
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