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updated 8/17/2012 7:43:12 AM ET 2012-08-17T11:43:12

Below are statements to NBC News from representatives of Banana Boat (Energizer Personal Care), Neutrogena (Johnson & Johnson) and Coppertone (Merck) in response to the Rossen Reports investigation of sunscreen labeling.

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Statement from Banana Boat (Energizer Personal Care):

“All Banana Boat brand sunscreens comply with FDA labeling and product requirements, which currently allow sunscreens above SPF 50. The FDA has not yet come to a final conclusion on the labeling of sunscreens SPF 50 and above, and has requested information from product manufacturers to help them determine the benefit these sunscreens would provide to consumers. Energizer Personal Care and Johnson & Johnson have worked together and have submitted a proposed testing protocol to the FDA designed to demonstrate that products with SPFs higher than 50 provide a meaningful benefit to consumers. We believe that products with higher SPFs provide a benefit to people with a higher sensitivity to sun damage, and also because generally people do not apply the proper amount of sunscreen.

Regardless of the SPF level, we recommend consumers follow the directions on product labels and reapply sunscreen at least every two hours, and immediately after swimming and toweling off.

The Banana Boat brand led the industry by labeling its products as “water resistant” vs. “waterproof” years before the FDA required these changes.”

Statement from Neutrogena (Johnson & Johnson):

“A study from Neutrogena scientists and academic authors in the peer-reviewed Journal of the American Academy of Dermatology (JAAD), the official publication of the American Academy of Dermatology (J Am Acad Dermatol 10.1016/j.jaad.2012.02.029), sought to measure the actual SPF values of sunscreens SPF 30-100 when applied in amounts typical of those used by consumers. The study showed that the amount of actual protection is directly proportional to the amount of sunscreen applied: half the recommended applied dose provides only half of the sunburn protection.  

Specifically, the JAAD study concluded: "Sunscreens with SPF 70 and above add additional clinical benefits when applied by consumers at typically used amounts, by delivering an actual SPF that meets the minimum SPF levels recommended for skin cancer and photodamage protection. In contrast, sunscreens with SPF 30 or 50 may not produce sufficient protection at actual consumer usage levels.”

Statement from Coppertone (Merck):

“Coppertone welcomes the FDA's new sunscreen labeling rules and supports efforts that make it easier for people to choose sun protection for themselves and their families. All Coppertone sprays and lotions with an SPF of 15 or greater in stores today already meet the FDA's new standard for ‘broad spectrum’ protection.”

Coppertone offers a variety of suncare products with SPF ratings to best suit the needs and preferences of our consumers. Naturally, all Coppertone products will comply with the FDA’s labeling rules that will go into effect in December 2012 or any of the proposed rules that may be finalized in the future.”

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