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July 18, 2012

TODAY Digital, the online home of America’s favorite morning program, reached 1 million Facebook “Likes” this week, making it the first morning program to cross the million-“Like” mark.   The TODAY Facebook page (http://www.facebook.com/today) serves up the latest news and hot topics all day long, and allows the audience to interact with the people behind TODAY.

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“Over the years, we’ve continued to experiment within the Facebook space and listen to what the audience wants,” said Jen Brown, TODAY.com General Manger.  “The result is a robust, engaged community that is consuming and sharing the TODAY experience long after the show ends.”

In addition to its main page, TODAY also runs Facebook pages for Kathie Lee and Hoda, TODAY Moms, TODAY Food, TODAY Entertainment, TODAY Health, TODAY Money and It’s a Snap and The Clicker.  All told, TODAY has over 1.8 million Facebook likes across its accounts.

TODAY debuted on Facebook in February 2008 and has been a pioneer in the social space ever since. Fan feedback has been incorporated into the broadcast and shaped online content. Live chats with TODAY talent and online producers have increased communication with the audience. TODAY has delivered special rewards for its fans, such as Facebook-exclusive offers for Jill’s Steals and Deals.  Facebook was the primary platform for viewer interaction with the 2010 TODAY Throws a Wedding series. TODAY was first to debut Facebook Timeline for personal pages in December 2011 and was one of the first brands to launch the Facebook Timeline app.  TODAY.com will incorporate feedback from its Facebook fans in upcoming coverage of the London Olympics.

The Facebook platform is a key component in TODAY Digital’s cross-media portfolio, which also includes Pinterest, Twitter, tumblr, Instagram and Xbox. TODAY.com averaged more than 21.5 million unique visitors each month for the past 12 months, a 25 percent increase in year-over-year growth.*

Watch anchors mark the milestone on the Plaza this morning: http://bit.ly/NyRi3G. See 10 of our editors' favorite posts before we hit 1 million followers: http://bit.ly/Nxt78A. Like TODAY on Facebook http://www.facebook.com/today.  TODAY.com.  Don’t Miss a Moment.

About TODAY.com
TODAY.com is the online home for America’s favorite morning program.  TODAY.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds.  In addition to interviews and tips from NBC’s TODAY, the site offers a behind-the-scenes blog and regular expert columns on everything from food and fashion to parenting and relationships.  TODAY.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends.  The TODAY app is available on Xbox and the iPhone and iPad touch.  Stay in the know.  Like TODAY on Facebook and follow TODAY on Twitter, Pinterest and tumblr. TODAY.com. Don’t miss a moment.

*Source: comScore

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Gina Stikes
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Gina.Stikes@msnbc.com

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