NEW YORK — A pioneering marketing executive who helped start Seventeen magazine in 1944 died at age 92.
More from TODAY.com
9 hilarious Halloween moments from KLG, Hoda as 'Wayne's World' hosts
Today marked a new high (or low) for Kathie Lee and Hoda as they traded their Spanx and wine glasses for ripped jeans and ...
- Jennifer Lopez talks heartbreak, being 'unworthy' of love on TODAY
- See TODAY’s ' 'Saturday Night Live' Halloween costumes
- Super, again: Neil Patrick Harris, Gotham family do Halloween right
- Moms with more than 2 kids are more productive at work, study finds
- 9 hilarious Halloween moments from KLG, Hoda as 'Wayne's World' hosts
Estelle Ellis Rubinstein passed away July 1 at her home in Manhattan after battling lung cancer. Her son, Ellis Rubinstein, confirmed her death.
After working for Popular Science and other magazines, Rubinstein helped Seventeen's founding editor-in-chief, Helen Valentine, to publish the magazine.
The two later launched Charm, a magazine that positioned working women as a separate market segment. Charm was incorporated into Glamour magazine.
Rubinstein conducted early market research studies that established working women and teenage girls as distinct markets. She and her husband, Sam, later started a creative marketing firm called Business Image.
In addition to her son, Rubinstein is survived by her daughter, Nora Rubinstein, two grandchildren and one great-granddaughter.
More from TODAY.com:
Seventeen makes Photoshop pledge thanks to teen protestor
'Matching outfit' senior couple show off their cute, custom-made looks
Video: Terrific transformation! Moms gets hot new looks
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.