1. Headline
  1. Headline
updated 7/8/2012 12:15:03 PM ET 2012-07-08T16:15:03

A pioneering marketing executive who helped start Seventeen magazine in 1944 died at age 92.

  1. More from TODAY.com
    1. Lauper on 'Truly Brave' success: 'How could you say no to those kids?'

      They did it! One week ago, Hoda Kotb launched her special Shine a Light campaign to raise money for pediatric cancer resea...

    2. Is it OK to discipline someone else's kids? TODAY anchors say...
    3. At Home with TODAY: Step inside Jill Martin's incredible closet
    4. Zoe Saldana confirms she's having twins with cutest hint
    5. Prince William, Duchess Kate take legal action to shield Prince George

Estelle Ellis Rubinstein passed away July 1 at her home in Manhattan after battling lung cancer. Her son, Ellis Rubinstein, confirmed her death.

After working for Popular Science and other magazines, Rubinstein helped Seventeen's founding editor-in-chief, Helen Valentine, to publish the magazine.

The two later launched Charm, a magazine that positioned working women as a separate market segment. Charm was incorporated into Glamour magazine.

Rubinstein conducted early market research studies that established working women and teenage girls as distinct markets. She and her husband, Sam, later started a creative marketing firm called Business Image.

In addition to her son, Rubinstein is survived by her daughter, Nora Rubinstein, two grandchildren and one great-granddaughter.

More from TODAY.com:
Seventeen makes Photoshop pledge thanks to teen protestor
'Matching outfit' senior couple show off their cute, custom-made looks
Video: Terrific transformation! Moms gets hot new looks

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. John Stillwell / PA

    Prince William, Duchess Kate take legal action to shield Prince George

    10/2/2014 12:34:23 PM +00:00 2014-10-02T12:34:23
  1. At least 100 people have come in contact with US Ebola patient, Texas says

    Those potential contacts will be investigated, questioned and monitored to determine exactly how close they got to Thomas Eric Duncan and his family, Dallas County health officials said Thursday.

    10/2/2014 3:48:28 PM +00:00 2014-10-02T15:48:28
  1. Frederick M. Brown / Getty Images

    Zoe Saldana confirms she's having twins with cutest hint

    10/2/2014 3:02:21 PM +00:00 2014-10-02T15:02:21
  1. Samantha Okazaki / TODAY

    At Home with TODAY: Step inside Jill Martin's incredible closet

    10/2/2014 12:19:06 PM +00:00 2014-10-02T12:19:06