1. Headline
  1. Headline
updated 7/8/2012 12:15:03 PM ET 2012-07-08T16:15:03

A pioneering marketing executive who helped start Seventeen magazine in 1944 died at age 92.

  1. More from TODAY.com
    1. TODAY's Takeaway: People reveals Most Beautiful; designers make clothes to save lives

      On TODAY on Wednesday, Lupita Nyong'o is named People's Most Beautiful, Alan Cumming is back on Broadway and Liya Kebede i...

    2. Duchess Camilla's brother Mark Shand dies from head injury in New York
    3. Jodie Foster marries photographer Alexandra Hedison
    4. Macklemore partner Ryan Lewis says his mother has HIV
    5. 'Eat, Pray, Love' author adds ending to her Jersey Victorian

Estelle Ellis Rubinstein passed away July 1 at her home in Manhattan after battling lung cancer. Her son, Ellis Rubinstein, confirmed her death.

After working for Popular Science and other magazines, Rubinstein helped Seventeen's founding editor-in-chief, Helen Valentine, to publish the magazine.

The two later launched Charm, a magazine that positioned working women as a separate market segment. Charm was incorporated into Glamour magazine.

Rubinstein conducted early market research studies that established working women and teenage girls as distinct markets. She and her husband, Sam, later started a creative marketing firm called Business Image.

In addition to her son, Rubinstein is survived by her daughter, Nora Rubinstein, two grandchildren and one great-granddaughter.

More from TODAY.com:
Seventeen makes Photoshop pledge thanks to teen protestor
'Matching outfit' senior couple show off their cute, custom-made looks
Video: Terrific transformation! Moms gets hot new looks

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

TODAY's Takeaway
  1. Reuters; TODAY

    People reveals Most Beautiful; designers make clothes to save lives

    4/23/2014 6:41:54 PM +00:00 2014-04-23T18:41:54
  1. Pool / Getty Images

    Duchess Camilla's brother Mark Shand dies from head injury in New York

    4/23/2014 6:00:47 PM +00:00 2014-04-23T18:00:47
  1. Jason Merritt / Getty Images

    Jodie Foster marries photographer Alexandra Hedison

    4/23/2014 7:48:10 PM +00:00 2014-04-23T19:48:10