NEW YORK — A pioneering marketing executive who helped start Seventeen magazine in 1944 died at age 92.
More from TODAY.com
Ray Rice, wife Janay speak to Matt Lauer in a TODAY exclusive
Ray and Janay Rice Janay will join Matt Lauer for exclusive interviews airing Monday and Tuesday on TODAY.
- ‘There has been an awakening’: See the new ‘Star Wars’ trailer
- Watch this flight attendant rock Lorde’s ‘Royals'
- 6 awesome turkey sandwiches to make with your Thanksgiving leftovers
- Pup, pup and away! Photographer lets leaping dogs fly
- Ray Rice, wife Janay speak to Matt Lauer in a TODAY exclusive
Estelle Ellis Rubinstein passed away July 1 at her home in Manhattan after battling lung cancer. Her son, Ellis Rubinstein, confirmed her death.
After working for Popular Science and other magazines, Rubinstein helped Seventeen's founding editor-in-chief, Helen Valentine, to publish the magazine.
The two later launched Charm, a magazine that positioned working women as a separate market segment. Charm was incorporated into Glamour magazine.
Rubinstein conducted early market research studies that established working women and teenage girls as distinct markets. She and her husband, Sam, later started a creative marketing firm called Business Image.
In addition to her son, Rubinstein is survived by her daughter, Nora Rubinstein, two grandchildren and one great-granddaughter.
More from TODAY.com:
Seventeen makes Photoshop pledge thanks to teen protestor
'Matching outfit' senior couple show off their cute, custom-made looks
Video: Terrific transformation! Moms gets hot new looks
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.