1. Headline
  1. Headline
updated 7/8/2012 12:15:03 PM ET 2012-07-08T16:15:03

A pioneering marketing executive who helped start Seventeen magazine in 1944 died at age 92.

  1. More from TODAY.com
    1. What Adam Levine did when he met this young fan will warm your heart

      A 10-year-old boy’s dream came true when he met his idol Monday night: Adam Levine from Maroon 5. Christopher Warner, who ...

    2. Texas girl thanks police officers with hundreds of homemade cards
    3. Female exec's apology: 'I'm sorry to all the mothers I worked with'
    4. Kelly Clarkson, Jimmy Fallon are a perfect pair to sing some history
    5. Join the TODAY Parenting Team! We're all in this together

Estelle Ellis Rubinstein passed away July 1 at her home in Manhattan after battling lung cancer. Her son, Ellis Rubinstein, confirmed her death.

After working for Popular Science and other magazines, Rubinstein helped Seventeen's founding editor-in-chief, Helen Valentine, to publish the magazine.

The two later launched Charm, a magazine that positioned working women as a separate market segment. Charm was incorporated into Glamour magazine.

Rubinstein conducted early market research studies that established working women and teenage girls as distinct markets. She and her husband, Sam, later started a creative marketing firm called Business Image.

In addition to her son, Rubinstein is survived by her daughter, Nora Rubinstein, two grandchildren and one great-granddaughter.

More from TODAY.com:
Seventeen makes Photoshop pledge thanks to teen protestor
'Matching outfit' senior couple show off their cute, custom-made looks
Video: Terrific transformation! Moms gets hot new looks

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. KaneShow/Twitter

    What Adam Levine did when he met this young fan will warm your heart

    3/3/2015 10:45:54 PM +00:00 2015-03-03T22:45:54
  1. Help Savannah Say Thank You / Fa

    Texas girl thanks police officers with hundreds of homemade cards

    3/3/2015 8:47:21 PM +00:00 2015-03-03T20:47:21
  1. Courtesy of Tory Williams

    Female exec's apology: 'I'm sorry to all the mothers I worked with'

    3/3/2015 9:55:46 PM +00:00 2015-03-03T21:55:46
  1. TODAY

    Join the TODAY Parenting Team! We're all in this together

    3/3/2015 1:47:35 PM +00:00 2015-03-03T13:47:35