NEW YORK — A pioneering marketing executive who helped start Seventeen magazine in 1944 died at age 92.
More from TODAY.com
Adam Lanza's father: I wish he had never been born
The father of Newtown, Conn. school shooter Adam Lanza told a writer for the New Yorker that he and his ex-wife never susp...
- After colliding with plane, skydiver says he'll jump again
- Brothers mourn sibling aboard missing plane
- Ex-NTSB investigator weighs in on Flight 370
- Rival basketball team lets autistic teen score
- Adam Lanza's father: I wish he had never been born
Estelle Ellis Rubinstein passed away July 1 at her home in Manhattan after battling lung cancer. Her son, Ellis Rubinstein, confirmed her death.
After working for Popular Science and other magazines, Rubinstein helped Seventeen's founding editor-in-chief, Helen Valentine, to publish the magazine.
The two later launched Charm, a magazine that positioned working women as a separate market segment. Charm was incorporated into Glamour magazine.
Rubinstein conducted early market research studies that established working women and teenage girls as distinct markets. She and her husband, Sam, later started a creative marketing firm called Business Image.
In addition to her son, Rubinstein is survived by her daughter, Nora Rubinstein, two grandchildren and one great-granddaughter.
More from TODAY.com:
Seventeen makes Photoshop pledge thanks to teen protestor
'Matching outfit' senior couple show off their cute, custom-made looks
Video: Terrific transformation! Moms gets hot new looks
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.