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Video: Dogfight brews over popular Sammyinthecity website

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    >>> back now at 7:43 with a dogfight brewing over a popular website that featured an adorable 10-pound pomeranian. we'll meet sammy and his owner, first tamron hall has the did he taste. tamron.

    >> willie, this is a case of he said, she said all over a site of sammy and the city. this is a tale of a small dog in a big city . sammy , an adorable 10-pound pomeranian became an online sensation valued, according to the dog's owner, at half a million dollars. scott smith said he created this website called sammy and the city last year along with his sister jessica and his then girlfriend. the site filled with pictures and videos of the cute canine posing all around manhattan had 40,000 visitors a month. now scott smith is claiming his ex poached the pooch's website and the two broke up last year but the two worked on the business for months. scott said she changed the passwords and prevented him from uploading images of sammy . but the dog belongs to scott . he plans to sue anna for $500,000 and launch add new facebook page, sammy and the world, posts a new picture of sammy in a shower camp, rain coat or simply relaxing. in a statement anna says, she has not been served a lawsuit. the idea for the website was hers. she purchased the site, took every photo, shot and edited every youtube video . claimed scott gave her co-ownership of sammy and it was he who changed the password. she ended the story saying lies have short legs.

    >> i love him. he makes me happy. unconditional love . perfect.

    >> as for how much money that website generates, anna claims it's never made a dime. willie.

    >> thank you. scott smith is with us exclusively along with his sister jessica and the famous sammy . good morning to you all.

    >> good morning.

    >> we have to point out sammy was vein, really enjoying watching himself on tv.

    >> he's gotten used to it.

    >> let me ask you in the plaines of terms, what are you accusing your ex-girlfriend here.

    >> look, she locked me out of the website somewhere in the second week of april she locked me out of the website and instagram, our main driver for our traffic to the website . we used that platform the most.

    >> she said, in fact, in that statement to nbc that you signed a notarized document that gave her co-ownership of sammy and that you, in fact, were the ones that changed the passwords, not her. how do you respond to that?

    >> if that's the case why can't i get into the website or use instagram. why did i have to change new names and facebook pages. i can't get into my website .

    >> in addition to that, why would my brother sign over his dog to a girl he was dating for a year? he's had the dog for seven years. this dog is his life. he would never, ever -- this would be like giving his child to a girl he was dating. it doesn't make sense.

    >> i want to come back to that a second.

    >> she shot all the videos.

    >> i did the writing, she did the pictures, i did the networking around the city and the world.

    >> she said this was a fulltime job for her and she was running the site.

    >> go on, sorry.

    >> she was actually looking for a job, talking about the fact she wanted to get another job. this wasn't her fulltime thing. she was doing us a favor. she was looking for another job. she was actively sending out resumes.

    >> which is totally okay. there's nothing wrong with want agnew job and going out and doing other things. what is wrong is want new things, go after them, and lock us out of the website and photo sharing application. that's wrong.

    >> scott , you're suing for $500,000.

    >> yes.

    >> you say the site is worth $1 million.

    >> at least.

    >> the dog is adorable, the site is fun but that sounds like a big number. how did you get to that?

    >> the site never made a penny. absolutely right about that. no revenue for the site even though our platform is ready.

    >> how do you get to $1 million.

    >> i'll give you one but not others, because i'll use them in the lawsuit. instagram site, a million dollars. let's talk about what that meant per user. 35 million users, facebook paid for that. we had instagram, $750,000 there. $1.5 million. excuse me, one platform.

    >> we agree this is not instagram or facebook .

    >> definitely not. i'm just saying there's a value for an audience.

    >> i have to ask you quick before you go you told the "new york post," this is one of the biggest atrocities that ever happened to a family. a lot of people read that and say this guy needs to get a grip. what do you say?

    >> you think what you want. when you let someone in your family the way you let them in ours. you come to them with an opportunity, after being heat go by thomson reuters , an explosion in social media , to do what you did takes i don't know what kind of character.

    >> we've got to run. sam y, hang in there, buddy. come back and let us know how this turns out.

    >> thank you.

By
TODAY contributor
updated 7/3/2012 10:19:17 AM ET 2012-07-03T14:19:17

Sammy is just a little dog in a big city — but now he’s in the middle of a large legal battle as well: A he-said, she-said dispute over ownership of his website “Sammy and the City” has erupted into a full-scale dogfight.

According to Scott Smith, 43, of Manhattan, his girlfriend Anna Camara, 44, stole their increasingly popular website away from him and his sister Jessica by changing the passwords and locking him out of “Sammy and the City,” which features 10-lb. Pomeranian Sammy and his adventures through New York City.

Sammy’s dog’s-eye views of the city attracted 40,000 visitors a month to his site, as well as more than 51,000 followers on Instagram and over 10,000 Facebook and Twitter fans combined.

TODAY
Some 40,000 visitors a month have visited Sammy’s website to see photos like these.

‘Lies have short legs’
Smith alleges that the fame Sammy has garnered makes him an online sensation worth half a million dollars, the amount for which he says he will sue ex-girlfriend Camara.

Though the couple broke up last year, they continued working on the website together. But Smith said Camara recently changed the passwords and prevented him from uploading new images, jeopardizing the financial viability of the site. He has since started a new Facebook page, “Sammy and the World,” and a new website, “Everybody Loves Sammy,” which is currently under construction.

In a statement to NBC news, Camara said she has “not been served the lawsuit” and maintained that the idea for the website was hers. She also said she owns the site, and “took every photo, shot and edited every Youtube video.” She ended her letter by saying “lies have short legs.”

Scott Smith and his sister Jessica, who helped with the original website, defended the lawsuit Tuesday to TODAY’s Willie Geist. Sammy was dressed up for the occasion, wearing a dapper bow tie.

TODAY
Scott Smith, his sister Jessica, and Sammy the Pomeranian visited TODAY Tuesday.

Smith has also said that he owns Sammy, but in the statement to NBC, Camara said Smith signed a notarized document that gave her co-ownership. She also alleges that it was Smith who changed the passwords to the site, not her.

“That’s a lie,” Smith’s sister Jessica said.

Smith added, “If that’s the case, how come I can’t get in to the website or use Instagram? Why did I have to change new names and Facebook pages?”

TODAY
Scott Smith’s sister said “this dog is his life.”

Jessica Smith also maintains that Smith would never sign over his dog to a “girl he was dating for a year.” She said, “He’s had this dog for seven years, this dog is his life. He would never, ever — this would be like giving his child to a girl he was dating.”

How much is it worth?
While he and Camara were dating, Smith said, they shared responsibilities for the site: Smith did all the writing while Camara took all the pictures. Smith also said that he did all the networking around the city and around the world.

Though Smith said he is suing for $500,000, he says the site is worth $1 million “at least.”

But Geist questioned that figure. He said, “The dog is adorable, the site is a lot of fun, but that sounds like a big number. How did you get at that?” He pointed out that Camara said in her letter that the website has never made a dime.

Video: Dogfight brews over popular Sammyinthecity website (on this page)

“The site never made a penny. Anna’s absolutely right about that,” Smith acknowledged. “We never had any revenues for the site even though our platform was ready for that.”

Smith said he arrived at the value of the site by calculating the inherent value he has assigned to each user, using the recent acquisition of Instagram by Facebook for $1 billion to gauge that value. While admitting that “Sammy in the City” is not Facebook or Instagram, he told Geist, “there’s a value for an audience.”

© 2013 NBCNews.com  Reprints

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