‘Tan mom’ getting cold shoulder from N.J. salons

New Jersey’s “tanning mom’’ may soon have to resort to using the actual sun to achieve her desired leathery look.

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Nutley resident Patricia Krentcil, 44, has been banned by several tanning salons in her local area, according to a report by TMZ.com. Her picture has been posted behind the counter in eight local tanning salons to help employees identify her to immediately prevent her from using the facility. The picture shows a trenchcoat-clad Krentcil, her lips pursed in frustration, looking away from three reporters shoving microphones in the direction of her deeply tanned face.

Krentcil was charged with second-degree child endangerment earlier this month for allegedly allowing her then 5-year-old daughter to use a tanning booth. A rash on Krentcil’s daughter, Anna, was noticed by a school nurse, who notified child services, resulting in Anna being placed in her father’s care while Krentcil was taken into custody.

Sources told TMZ that Planet Sun Tanning Salon, which owns eight locations near Krentcil’s home, has banned her and posted her photo. However, City Tropics Tanning, the salon where she allegedly took her daughter, has not banned her yet. Krentcil tans there up to 20 times a month, according to the owner, and uses a high-powered stand-up booth whose maximum exposure time is 12 minutes. The owner has asked her to “cool out’’ on the tanning for a while and told NBC News he has not seen her in his facility since April 21.

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A representative for The New Jersey Department of Health told TMZ that it will be inspecting City Tropics Tanning in conjunction with the Nutley Health Department in the near future.

While other local salons haven’t banned Krentcil outright, they are leery of allowing her to use their facilities to attain the orange glow that has gotten her lampooned everywhere from “Saturday Night Live’’ to Page 1 of the New York Post, whose headline writers proclaimed her a “Roasted Nut.’’ An orange-skinned action figure has even been created in her likeness.

“If she came in looking the way she’s been looking in pictures, we’d be reluctant to serve her,’’ Nick Nasarenko, the co-owner of Body Works Salon in nearby Garfield, told NBC News. “Our customers are walking billboards.’’

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“They're probably speaking as an industry, and simply saying ‘This is an abuse of a service that we offer, and she is not the poster child for what tanning should be,’’’ public relations and brand strategist Marvet Britto told NBC News.

Krentcil has not taken the criticism and mockery lightly, firing back at her critics by saying, “There is someone out there who doesn't like me because they are jealous, they're fat and they're ugly."