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May 7, 2012

One day is not enough to celebrate Mom. That’s why TODAY has kicked off a week-long extravaganza dedicated to all the ways “Moms Rule.”   During “Moms Rule” week, viewers can visit TODAY.com’s special Mother’s Day section to find heart-warming stories about moms from across the country, gift guides, contests and our own e-card center.  All content can be shared across social platforms using the hashtag #MomsRule. TODAY also partnered with Xbox 360 to offer moms a chance to win a Caribbean getaway when they download the TODAY app on Xbox 360.

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TODAY’s “Moms Rule” Week includes:

TODAY and Xbox Sweepstakes:

The TODAY and Xbox 360 Sweepstakes offers you a chance to win a Beaches Resorts Caribbean vacation for two when you download the TODAY voice-enabled app on Xbox 360.  Now moms can get access to Matt, Ann, Al, Natalie and the entire TODAY family – right on Xbox 360 – and enter for the chance to win a dream vacation. Watch TODAY’s Sara Haines show Kathie Lee Gifford and Hoda Kotb how to watch their favorite videos, using only their voice and hand gestures, with the new TODAY app on Xbox 360 with Kinect: http://on.msnbc.com/JPMffL.

Download the TODAY app on 360 with Kinect and you’ll be automatically entered for a chance to win a Beaches Resorts Luxury Included® Vacation. It's five fun-filled days and four starry nights at any Beaches Resorts, with four spectacular locations on the most beautiful beaches in Turks & Caicos or Jamaica.* See the official rules for how to enter: Xbox.com/TODAYMomsRuleSweeps.

“Mom Hero” Essay Contest:

TODAYMoms.com is celebrating unsung heroes this week on the TODAY Moms blog with our “Mom Hero” essay contest. The winners, ranging from hilarious to heart-breaking, have one thing in common: These moms are the rock their families rely on. More than 800 people nominated their mom heroes; check out the blog (http://moms.today.msnbc.msn.com/) this week to read the stories of our inspirational winners, starting Wednesday.

TODAY E-Cards

With Mother’s Day approaching, what better way to tell mom that she totally rules than with a TODAY.com e-card? There’s a card for every mom.  Send your mom a card today: www.momsruletoday.com.

Mother’s Day Section

If you need more inspiration, check out the gift guides, stories and video in our TODAY.com Mother’s Day Guide: http://on.today.com/IERKzn.  Breakfast in bed, anyone? Try the white chocolate waffle recipe.

Go to TODAY.com and TODAY Moms on Facebook (http://www.facebook.com/todaymoms) for more Mother’s Day stories, video and features.

About TODAY.com
TODAY.com is the digital home for America’s No. 1 morning program. TODAY.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC’s TODAY, the site offers a behind-the-scenes blog and regular expert columns on everything from food and fashion to parenting and relationships. TODAY.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. The TODAY app is available on Xbox LIVE and the iPad, iPhone and iPod touch. www.TODAY.com. Don’t miss a moment.

*NO PURCHASE NECESSARY TO ENTER OR WIN. To enter for free, print your name, address, phone, email and date of birth on a 3"x 5" piece of paper and mail it to: Xbox LIVE-TODAY Show Sweepstakes, P.O. Box 1213, Lombard, IL 60148-8213, postmarked by May 14, 2012.   

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Media Contact
Gina Stikes
212.664.7403
Gina.Stikes@msnbc.com
Twitter: @ginastikes

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