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May 3, 2012

NBC Politics today launched a new app for iPad and iPhone that brings users inside the 2012 election with a collection of videos, reports, and interactive tools, graphics and games from the best team in politics. The NBC Politics App delivers the power of NBC News’ political reporting right to your fingertips – anytime, anywhere – from trusted journalists like David Gregory, Chuck Todd, Andrea Mitchell and the network’s deep bench of correspondents and contributors. NBC News’ trusted political experts cover every angle of the political landscape to give users the latest news and best insights and analysis from Capitol Hill and the White House to the campaign trail. NBC Politics is now available on-air on NBC News, online at NBCPolitics.com and on mobile with iPad and iPhone— offering users a multi-platform experience of today’s political landscape.

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“With all eyes on the 2012 election, the NBC Politics App delivers the best political content and reporting – wherever you are. This all-access, easy-to-navigate resource puts the full power of NBC News in your hands, from the top headlines and stories to innovative features that allow serious political junkies to dig even deeper,” said David Gregory, moderator of NBC News’ “Meet the Press.”

“We're excited about offering this interactive, up-to-the minute experience for the depth of our political coverage this election season," said Jennifer Sizemore, msnbc.com general manager and editor-in-chief. "The expertise of the NBC Politics team is the essential ingredient for this app, which is another entry in our strategy to give our audience what it needs, wherever and whenever it needs it."

The NBC Politics App Features Include:

VIDEO: Watch the latest agenda-setting interviews and reports from “Meet the Press with David Gregory,” “The Daily Rundown with Chuck Todd,” “Andrea Mitchell Reports,” and NBC News’ entire line-up of trusted news broadcasts and platforms.

BATTLEGROUND MAP: During the run up to the general election, this interactive map will give users the tools to test potential electoral vote outcomes. How do different state election outcomes add up to 270 electoral votes needed for victory? With the interactive Battleground Map, users can test out different scenarios, play along with NBC News political experts and create personalized outcomes with the chance to see their map on-air or online.

TIP SHEET: Get the daily “Tip Sheet” from NBC Politics – a round-up of the day's most memorable, must-know moments and headlines.

LIVE ELECTION RESULTS: Watch the election results unfold in real-time on the NBC Politics App.

CANDIDATES: Learn the details about each presidential candidate through in-depth profiles and get the latest headlines related to each candidate.

SHARE: Use the NBC Politics App to share articles on Facebook and Twitter and to follow @NBCPolitics for the latest updates and exclusive reports from NBC News journalists on the campaign trail.

Designed and developed by experience design firm, Method, the app delivers an engaging and complete experience for those following the political trail.

The NBC Politics App gives users a seamless advertising experience through Zumobi's new rich media mobile ad platform. Through the Zumobi Brand Integration (ZBi) platform, NBC Politics can offer brands an immersive advertising experience that is organic and complimentary to the app design.

The NBC Politics App is sponsored by Nissan and Liberty Mutual Insurance.

The NBC Politics App is available for free from the App Store on iPad (http://on.msnbc.com/NBCPoliticsApp) or at www.iTunes.com/AppStore.


Media Contact
Gina Stikes
212.664.7403
Gina.Stikes@msnbc.com
Twitter: @ginastikes

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