Dwayne Johnson, Electus team up for new series

Gus Ruelas / REUTERS

Actor Dwayne Johnson arrives at the Hollywood premiere of "Journey 2 :The Mysterious Island" in Los Angeles, California February 2, 2012. REUTERS/Gus Ruelas

updated 4/17/2012 5:49:44 PM ET

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LOS ANGELES (TheWrap.com) - Dwayne Johnson is on a quest to find the next great hero. The movie and wrestling star frequently referred to as "The Rock" is teaming up with Ben Silverman's Electus on a new television and social media competition series, "The Hero."

Johnson will executive produce the show with producing partner Dany Garcia. Electus International, Electus' global distribution arm, will introduce the series at the NAB Show in Las Vegas this week.

"The Hero" will take ordinary people and immerse them in a high-stakes global adventure, the producers say. Three teams on three different continents will find themselves plunged into challenges that will test their courage and leadership skills.

The show will also take advantage of Johnson's huge online presence: He commands more than 9.1 million fans through Facebook, Twitter and YouTube, the producers said.

He also demonstrated great fortitude by surviving the 2010 family film "Tooth Fairy."