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Video: Finding your sense of self

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    >>> we're back now at 8:50. and might not like to be introduced this way, but with a man who has been by oprah 's side for more than 25 years, stedman graham is the ceo of the marketing firm s. graham and associates and he's out with a

    new book called "identity: your passport to success." stedman, good to see you.

    >> nice to see you.

    >> i said you might not want to be introduced that way because it has something to do with the subject we're going to talk about. it's personal identity . why did you decide to write a book on that?

    >> the most important point is not how other people define you, it's always how you define yourself. and when you can't define yourself, you have no voice, you're defined by your relationship sometimes, you're defined by your race, you're defined by your gender, you're defined by your class, you're defined by your family, you're defined by your job, your title, your money. so the key about identity is being able to organize your own life around who you are.

    >> you tell stories in the book about people who thought they knew who they were, and then circumstances change and the identity they embraced doesn't exist anymore. why is that important?

    >> well, it's important to be able to understand that everybody has 24 hours , and the question is, is what do you do with your 24 hours . that's what makes everybody equal. and you have the ability to change every single day, based on changing the way you think and feel about yourself.

    >> who are you? how do you define yourself? can you put it into a couple of sentences?

    >> well, i define myself by everything that i love. everything i can create. everything i can imagine. everything that i can -- i can take information and make it relevant to my purpose in life, to my mission in life, transfer it back to my mind and then transfer it to the world enterprise system to create my own future.

    >> so over the years, as you have been identified so closely with oprah .

    >> mm-hmm.

    >> has it always been a bad thing or at times has it been a good thing?

    >> well, you know, certainly been a wonderful thing to be around somebody who was just one of the greatest special people in the world. i mean i'm very fortunate to be able to have that opportunity and to learn so much from her. what i've learned from her throughout the years is that, you know, she's a thinker. she understands the process of success. and -- and i would say that there are 6.5 billion people in the world who don't understand the process of how to organize their life around who they are.

    >> so it's nice to have been around someone for all these years who certainly does.

    >> how to take information and filter information and make it relevant to their lives every single day. that's what she does.

    >> i think something that is interesting, and might be talked about after we stop this interview, is that this is a big day for you. you've got this book out, that is important to you. and oprah is on another television show , the same morning, talking about something else. is there a competitive side in your relationship at all?

    >> well, when you have your own identity, when you know who you are, when you're passionate about the work that you do, then you want to vouch for other people. that's her life. that has nothing to do with who i am.

    >> here's what you write in the book, the core idea of the book is this, your happiness and success in life, slow start from becoming clear about who you are and establishing your identity. first inside your self, and then exte externally to the world. so what's the most important thing between those two? how do you get from one step to the other?

    >> first of all you have to chain the way you learn. the way the system is set up, the system teaches memorize, teach information, i ask you what you learn, two weeks later, you probably say i forgot. which is nothing. people are stuffed in a box doing the same thing over and over every single day. if we did the same thing they did yesterday as they will do today or they will do tomorrow. so nothing from nothing is nothing. until you source the right content and make it relevant to your passion, to your strength, based on what you love and care about, then you can't -- you can't develop a process.

    >> should peoples identities, and i don't mean that in the literal way, i mean that in the figurative way, change as they change, as they go through their lives?

    >> it changes if you are learning -- if you are -- if you become a learner. if you learn how to take information, and make it relevant to everything that you can create that's natural in your life, based on what you do well. based on your talents. based on your skills. based on what you love. this is a development issue, and it's an ownership issue.

    >> and to bring oprah back for a second, how do you deal with adversity and how it impacts your identity? oprah started heir own network and the first year has been a tough slog. has that impacted her identity and should it?

    >> well, first year should be tough. if you've been working on a show for 25 years, you've been number one and you're starting off with the first year in developing own, it should be tough. you have to reorganize. you have to, you know, develop a whole new process for the new world order and you have to, you know, improve the technology and all of those additional things. it should be tough. and you're just now beginning to put your voice into it. it should be stuff. every year it gets better and better and better and better . that's part of the process .

    >> keep adjusting. keep running from mistakes. identity is the key. stedman graham , nice to have you here.

FT Press
By
TODAY books
updated 4/2/2012 10:41:05 AM ET 2012-04-02T14:41:05

If you're wondering how to achieve professional and personal success in your life, Stedman Graham says it can all depend on who you think you are. Here's an excerpt.

I Am Stedman Graham, and This Is Why I Care

When I was growing up as one of six black children, two of whom were disabled, in Whitesboro, NJ, a small black community surrounded by a predominately white one, the catch-phrase was, “Nothing good ever comes out of Whitesboro.”

With a race-based consciousness, every day I woke up thinking I couldn't make it because of the color of my skin. This was tied directly to my self esteem, it was tied to my belief systems, it was tied to what I thought my talent was, what skills I could develop, it was tied to my habits, to my vision, and to my hopes and dreams. I had a totally self-limiting consciousness.

Picture this; I was a young six-foot-six black man in a white community. What does everyone say? Basketball player. Label. So I was that. I lived the label. I was exposed to many good people, but I was also buying into what others said and how others acted, all instead of being in better tune with my own soul. My self-esteem was too low for me to appreciate life. I was an angry person. I was angry at the system and I felt a victim in my own right. It was almost as if I had a hole in my heart.

Then one day it hit me over my head. It was not about race. It was about me not knowing a process for becoming successful. I didn’t know how successful people think and act. I'd been told it was about race. I suddenly realized that somebody had fed me a bill of goods, and I had bought into it. And if I bought into the notion that it’s about race, there was no way out, because I would be trying to solve what the problem wasn't.

If you feel you have no control over your life, you need to come to the same epiphany I did, that, “'Oh, I'm not alone.” Millions of women buy into the fact that they can't make it because they're a woman. I’m not alone. Where I came from, blacks and Native Americans buy into the fact that they can't make it because of the color of their skin. That’s their label. I'm not alone.

Folks who are entitled, who think that they are so because they're a certain race, that because they're white they're better than somebody else, they're labeled. They buy into that. Or you might be a person who bought into the fact that you can't make it because your mother or father said you're nothing, that you’re never going to be anything, and you got labeled by that.

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So, you’ve got all these labels. I realized that everybody's labeled, not just me. I'm not the only person around here with a label. And I realized that the secret to un-labeling yourself is not to let other people define you, it's to let you define yourself, if you know how.

One of the key things I’m going to stress is your understanding of the difference between the internal world and the external one. This is all about you.

The most important thing of all here is that you have a choice. You can decide not to be a victim, or to feel like one. It’s all up to you.

I started to make real progress in my own life when I realized that the American free enterprise system was relevant to every single person. I was five years into my own change process when I realized, “Wow, this is the greatest gift somebody can get. It doesn't get any better. It's the greatest gift you can get, as a human being.” I said, “Oh, my goodness. That's the freedom.” I realized that you can go anywhere in the world and the process is the same for everybody. It doesn't make any difference what your race is, what your family circumstances are, where you came from, what you look like, what your religion is, what your gender is — the process works the same way.

The first step in the journey to freedom and success is to check your ID. Not as easy as it sounds, but doable. If I defined it formally, I would say your identity is based on your passions, based on what you love, based on what you care about. It includes being clear about your values and also how you personally define success for yourself. I think the question is worthwhile, to ask you what is your definition of identity. It’s different for everyone, but you may already have some idea about what it is. You may not know how to make the most of it, or how to use it in a way that empowers you. Or you may feel you have a weak or not fully formed identity. Or you’d like to trade in the one you have for a different one. Even when you have established your understanding of your identity, it's not about having one and then you're through. It becomes about redefining yourself constantly, all the time. It's the constant reinvention of yourself that determines how you begin to create your image or brand. It's about constant improvement, constant revision, constant learning.

You can also think of identity as your personal brand. When painters sign paintings they are establishing their personal brand — it’s a way they say what they have done matters. In this sense being clear about your identity is a significant next step beyond knowing who you are and being comfortable in your own skin. Building your identity is about knowing what your calling is, learning how to do it well and creating value in the world. I have learned that, for the most part, extraordinary people are simply ordinary people doing extraordinary things that matter to them. They relentlessly align all the elements of their life to support the realization of what has deep meaning to them. The message here is that you have it within you to live an extraordinary life. You have the choice to embrace a personally meaningful journey, integrating your personal and professional life in ways that make a lasting difference — for you and the people around you.

Copyright © 2012 Stedman Graham From the book "Identitfy: Your Passport to Success," published by FT Press. Reprinted with permission.

© 2012 MSNBC Interactive

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