1. Headline
  1. Headline
March 9, 2012

Viewers overwhelmingly chose TODAY over Good Morning America, according to the latest comScore report. TODAY served up more than 40 million video streams in January alone, 8 times higher than Good Morning America’s 5 million video streams in that same time period. TODAY also had more unique video users, with more than 11.7 million visitors in January, 6 times more than the 2.1 million unique video users for Good Morning America.

  1. More from TODAY.com
    1. 9 hilarious Halloween moments from KLG, Hoda as 'Wayne's World' hosts

      Today marked a new high (or low) for Kathie Lee and Hoda as they traded their Spanx and wine glasses for ripped jeans and ...

    2. Jennifer Lopez talks heartbreak, being 'unworthy' of love on TODAY
    3. See TODAY’s ' 'Saturday Night Live' Halloween costumes
    4. Super, again: Neil Patrick Harris, Gotham family do Halloween right
    5. Moms with more than 2 kids are more productive at work, study finds

Millions of viewers turned to TODAY for exclusive reports, original stories and the latest updates from around the nation and the world. Viewers watched America’s No. 1 morning program for breaking news in business, politics, entertainment and sports, including comprehensive coverage of the Republican presidential debates, the Costa Concordia tragedy, Joe Paterno’s life and legacy and Paula Deen’s revelation that she has diabetes.

TODAY continues to be an innovative leader and the first choice for consumers on any platform. TODAY was the first news brand to debut Facebook timeline for personal pages and the first morning broadcast to launch a voice-activated custom app on Xbox LIVE. The immersive video experiences on TODAY, combined with original journalism and advanced technology, give viewers more ways to engage and connect with the day’s top stories.

Source: comScore Video Metrix (January 2012)

# # #

Media contact
Gina Stikes
TODAY.com
212.664.7403
Gina.Stikes@msnbc.com
Twitter: @NBCNewsPR | @ginastikes

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Samantha Okazaki / TODAY

    Party on, TODAY! See ‘Saturday Night Live’ costumes for Halloween 2014

    10/31/2014 12:15:55 PM +00:00 2014-10-31T12:15:55
  1. Courtesy of Arti Ghole

    These babies in Halloween costumes will brighten your day

    10/31/2014 4:57:53 PM +00:00 2014-10-31T16:57:53
  1. @instagranph via Instagram

    Super, again: Neil Patrick Harris, Gotham family do Halloween right

    10/31/2014 10:18:06 PM +00:00 2014-10-31T22:18:06
  1. Jacquelyn Martin / AP

    Treat yourself: Steal the White House's Halloween cookie recipe

    10/31/2014 9:42:26 PM +00:00 2014-10-31T21:42:26