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March 9, 2012

Viewers overwhelmingly chose TODAY over Good Morning America, according to the latest comScore report. TODAY served up more than 40 million video streams in January alone, 8 times higher than Good Morning America’s 5 million video streams in that same time period. TODAY also had more unique video users, with more than 11.7 million visitors in January, 6 times more than the 2.1 million unique video users for Good Morning America.

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Millions of viewers turned to TODAY for exclusive reports, original stories and the latest updates from around the nation and the world. Viewers watched America’s No. 1 morning program for breaking news in business, politics, entertainment and sports, including comprehensive coverage of the Republican presidential debates, the Costa Concordia tragedy, Joe Paterno’s life and legacy and Paula Deen’s revelation that she has diabetes.

TODAY continues to be an innovative leader and the first choice for consumers on any platform. TODAY was the first news brand to debut Facebook timeline for personal pages and the first morning broadcast to launch a voice-activated custom app on Xbox LIVE. The immersive video experiences on TODAY, combined with original journalism and advanced technology, give viewers more ways to engage and connect with the day’s top stories.

Source: comScore Video Metrix (January 2012)

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Gina Stikes
TODAY.com
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Gina.Stikes@msnbc.com
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