1. Headline
  1. Headline
March 9, 2012

Viewers overwhelmingly chose TODAY over Good Morning America, according to the latest comScore report. TODAY served up more than 40 million video streams in January alone, 8 times higher than Good Morning America’s 5 million video streams in that same time period. TODAY also had more unique video users, with more than 11.7 million visitors in January, 6 times more than the 2.1 million unique video users for Good Morning America.

  1. More from TODAY.com
    1. Ailing infant’s parents share donated funds to help others

      After generous support exceeded their fundraising goal to help with a heart transplant for their 2-month-old son, Kevin Bo...

    2. What to buy at the dollar store — and what to skip
    3. At Home with TODAY: Natalie Morales welcomes you inside her New Jersey kitchen
    4. Boxes, balancing and more: 9 things I wish I knew before getting a cat
    5. Lupita Nyong'o tells Elmo she loves her skin

Millions of viewers turned to TODAY for exclusive reports, original stories and the latest updates from around the nation and the world. Viewers watched America’s No. 1 morning program for breaking news in business, politics, entertainment and sports, including comprehensive coverage of the Republican presidential debates, the Costa Concordia tragedy, Joe Paterno’s life and legacy and Paula Deen’s revelation that she has diabetes.

TODAY continues to be an innovative leader and the first choice for consumers on any platform. TODAY was the first news brand to debut Facebook timeline for personal pages and the first morning broadcast to launch a voice-activated custom app on Xbox LIVE. The immersive video experiences on TODAY, combined with original journalism and advanced technology, give viewers more ways to engage and connect with the day’s top stories.

Source: comScore Video Metrix (January 2012)

# # #

Media contact
Gina Stikes
TODAY.com
212.664.7403
Gina.Stikes@msnbc.com
Twitter: @NBCNewsPR | @ginastikes

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Hudson's Heart/Facebook

    Ailing infant’s parents share donated funds to help others

    9/17/2014 3:55:30 PM +00:00 2014-09-17T15:55:30
  1. Obama: US will not fight another ground war in Iraq

    The U.S. will not send armed forces to fight a ground war in Iraq, President Barack Obama told service members at U.S. Central Command in Tampa, Florida, a day after his top military adviser said he could envision recommending the president deploy ground troops.

    9/17/2014 3:51:00 PM +00:00 2014-09-17T15:51:00
  1. What to buy at the dollar store — and what to skip

    We all love the treasure-hunting thrill of finding bargains at the dollar store. But did you know you can save even more with coupons or by shopping online?

    9/17/2014 3:34:44 PM +00:00 2014-09-17T15:34:44