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Video: Affordable fashions for full-sized women

  1. Closed captioning of: Affordable fashions for full-sized women

    >>> this morning on bobbie's style buzz, plus size fashions. stylish clothing for all kinds of curves and they're affordable. bobbie thomas is here with more. good morning.

    >> good morning.

    >> what is plus size? it seems like there is a lot of liberty when it comes to talking about a plus size figure. what sizes are we talking about usually?

    >> it's the most average size in this country because more than 50% of women wear a size 14 or larger. less than 50% of the stores cater to that size. i'm excited about the four new lines. plus size is generally size 12 or 14 or up. there isn't a flat industry cut-off. that's what's tough. at this size if you're a 12 or a 14 and you might say, i'm not a plus size person or what most people say is full figured , you have a tough time. this is a personal favorite segment of mine. self-expression for every size.

    >> it's great to know a lot of designers are getting in. you woucouldn't find fashionable options for plus size options but things are changing. let's look at the curvy woman starting with modern workwear. tell me about the line and this look.

    >> i'm excited about aloqui.com by the limited. they have fantastic modern workwear pieces, sophisticated separates and dresses. this can go from day to night. what i love about this line is their website has a shape my style feature where you can walk through and answer questions and they will help you not only figure out your body type because it's about shape, not size. once you figure out the body type they filter the items that will flatter your figure and the shipping and return is free. you can do it at home, find great pieces. they even have an inspiring section called get the look where they will style a look for you.

    >> beautiful.

    >> the details on even the basic top. the neckline is flattering. you will see it's just such a flattering neckline. if you have girlfriends on top, the ruching on the sleeve, i love it.

    >> color and a little belt .

    >> i had a hard time picking for the show because i liked all of the looks.

    >> web only for now. with we'll see. next you have something more bohemian with vintage color and print. this is the line called american rags on marina.

    >> this is a at macy's, exclusive to them. it's in stores across the country. everything is under $79. it's a youthful, casual bohemian feel. it's inspired by music. the whole line is about the festival feel. they have an online music magazine sponsored by the brand called ragged mag.com.

    >> thank you so much. next our stylish contemporary look. let's bring out chastity. look at the gorgeous dress and this color on her. fantastic.

    >> fantastic. a lot of people know asoph. it's uk based. we love and covet the collection of clothing. what i love so much is the curves collection. they have the same exact pieces from the main line in sizes from 14 on up. they also have exclusives just for the full figure market. even the earrings.

    >> beautiful.

    >> one stop shopping .

    >> great price point as well.

    >> they're not conservative. most of the traditional lines that were plus sized wouldn't take the color far. it would be black stretchy everything. women were complaining. i can't find anything fashionable. this is draping and fun fashion forward elements that you will feel modern in.

    >> okay. finally, the cheap chic from the great grand daughters of lane bryant which, as you know, lane bryant has dedicated itself to the full figured lady.

    >> over a hundred years ago their grandmother established the market. now she said, we should bring fashion to the figure which i love and celebrate. fashion to figure is an online site. everything on the site is under $45.

    >> wow!

    >> you can afford to jump into the polka-dot trend. i love that she's pulling it off with leggings.

    >> you can wear a longer blouse.

    >> they have fantastic on-trend pieces i.'s fast fashion reminding you of h & m and the places that bring you pieces, not a collection. 50% is the label. they source from over a hundred other vendors. there is style for every size out there. i want to encourage women to get out of the baggy clothes and indulge.

    >> fashion to figure. come on out, ladies. one last look. beautiful. great job. as always, you find great pieces for ladies. thank you. you look great. for more information on

TODAY contributor
updated 3/8/2012 9:23:42 AM ET 2012-03-08T14:23:42

Roughly 50 percent of women wear a size 14 or larger, but most standard clothing outlets cater to sizes 14 or smaller, according to PLUS Model Magazine — and the ones that do offer larger sizes have traditionally been conservative in style. Many full-figure women have voiced frustration on message boards, chat rooms and blogs about the lack of fashionable resources (“I’m sick of black stretchy everything”). Fortunately, both new and established brands are stepping up to help fill in the gap with cutting-edge styles.

Eloquii by The Limited
Launched in November 2011 with the modern working gal in mind, ELOQUII by The Limited did their homework. After researching various body shapes and sizes, they used multiple fit models to create a collection of tailored professional pieces and sophisticated weekend looks. With sizes ranging from 14-24, their mantra is "Every woman deserves great fashion." The website aims to help customers shop with confidence online thanks to a fantastic "Shape My Style" guided feature that acts as a personal stylist to help you find your perfect fit for their pieces, while a "Get The Look" section offers inspiration with entire ensembles. Along with these options, the free shipping and returns policy helps to tackle the obstacles of internet shopping ($39-$150, Eloquii.com).

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American Rag
For more a casual, bohemian vibe, American Rag offers denim and separates inspired by vintage colors and prints. Backed by a "Music meets fashion" mantra, the pieces evoke a creative and free-spirited festival feel, has an online music and fashion magazine, Ragged (RaggedMag.com). Available in sizes 14-24, the hippie-esque collection features florals, retro prints, crochet and fringe ($39-$79 Macys.com).

ASOS Curve
UK-based ASOS launched their plus-sized label, Curve, in January 2010 and expanded the collection earlier this year. Thanks to the brand’s e-commerce site, American fans now have access to stylish contemporary items influenced by London’s melting pot of trends. While celebrities and fashion editors alike have coveted their ASOS finds, women sizes 16-22 can now also get some of the same styles and even exclusives made specifically to flatter curves ($60-$130, ASOS.comand MadisonPlus.com).

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Fashion To Figure
When it comes to affordable style, it's hard to beat Fashion To Figure. Founded in 2005, their web site launched in 2010 and offers a wide range of options in sizes 12-26 with all items under $45! The founders created FTF to reinvigorate the plus-sized market that their great-grandmother, Lane Bryant, started more than 112 years ago, stating "Gram used to say that you should never ask women to conform their figures to fashion but rather bring fashion to the figure. Bringing fashion to the figure continues to be our passion today." Created with piece-by-piece, "fast-fashion" in mind, the brand stays up to the minute on trends and has new pieces arriving daily. Currently, there are 9 retail locations, including in New York City, D.C. and Philadelphia and they plan to expand nationally, so check for locations near you to pop up soon ($10-$45, Fashiontofigure.com).

© 2013 NBCNews.com  Reprints

Photos: Big is beautiful

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  1. Curves ahead

    Who says thin dominates the fashion industry? The “Size Issue” of V magazine features stunning plus-size models — like Crystal Renn — in sexy boysuits and barely-there outfits. (Solve Sundsbo / V magazine) Back to slideshow navigation
  2. More to love

    The "Size Issue" intends to showcase high-fashion outfits on voluptuous bodies — a combination rarely found in women's magazines. (Solve Sundsbo / V magazine) Back to slideshow navigation
  3. Twice the fun

    The models in V magazine appear in everything from bustiers and bodysuits to nothing but their own skin. (Solve Sundsbo / V magazine) Back to slideshow navigation
  4. Thigh-high

    After shooting the models for V, photographer Solve Sundsbo said, "I loved the opportunity to show that you can be beautiful and sexy outside the narrow interpretations that normally define us." (Solve Sundsbo / V magazine) Back to slideshow navigation
  5. Bold moves

    Model Tara Lynn wears a tight top by Armani Jeans.

    Fellow plus-size model Crystal Renn, whose dimensions are 36-31-41, also participated in the spread. "I'd like to see everyone take on the attitude that there are women of all different shapes and sizes as 'the beauty ideal,' and that it's not one type or another," Renn said. "There are women who are naturally a size 2 — you can't forget them, and that's discrimination the other way." (Solve Sundsbo / V magazine) Back to slideshow navigation
  6. Good jeans

    Models Tara Lynn, Candice Huffine, Michelle Olson and Marquita Pring strike poses in contemporary denim outfits. (Solve Sundsbo / V magazine) Back to slideshow navigation
  7. Full fashion

    Model Michelle Olson wears a corset and briefs by Dolce & Gabbana.

    V magazine hopes their photo spread will prove big is bigger than ever: "These bombshells of plus-size are proving that there's plenty of room in the fashion world for women who look like ... women." (Solve Sundsbo / V magazine) Back to slideshow navigation
  8. Fits all sizes

    V magazine creative director Stephen Gan says he was inspired by actress Gabourey Sidibe — who weighs nearly 250 pounds — after seeing her in the "Precious" trailer.

    The magazine features Sidibe and size zero actress Dakota Fanning on its two contrasting covers. More from V magazine

    More from V magazine (V magazine) Back to slideshow navigation
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  1. Solve Sundsbo / V magazine
    Above: Slideshow (8) Big is beautiful
  2. Image: A model presents a creation at the The Blonds Fall/Winter 2012 collection during New York Fashion Week
    Eduardo Munoz / Reuters
    Slideshow (26) Kooky fashion on the runway


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