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February 29, 2012

TODAY launched the new Facebook Pages design this morning, giving millions of people a new way to connect with the brand.  The fresh functionality debuted to TODAY’s broadcast audience of 5 million and Facebook fan base of more than 1.55 million.*

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“The Facebook platform is a key partner as we continue to push the TODAY brand in new directions,” said Jen Brown, TODAY Digital Director. “We want people of all ages to share our rich history and help us create the future.”

The new Facebook Page timeline allows fans to explore milestones in TODAY’s 60-year history, in addition to consuming the latest news throughout the day.  Fans can easily access key moments like the first-ever broadcast with Dave Garroway in 1952 and the inaugural broadcasts of both Matt Lauer and Ann Curry.  Iconic series like Matt’s reports from “Where in the World” and TODAY’s Halloween celebrations on the Plaza are also easy to find in the new design.

TODAY was first to debut Facebook timeline for personal pages in December 2011 (http://bit.ly/w1kbZh), on Ann’s page (http://www.facebook.com/anncurry).  Most recently, TODAY launched the Facebook Timeline app, allowing people to easily share TODAY stories and videos with their Facebook friends.

To view the new TODAY Facebook Page, click here: http://www.facebook.com/today.  

About TODAY.com

TODAY.com is the online home for America’s No. 1 morning program. TODAY.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC’s TODAY, the site offers a behind-the-scenes blog and regular expert columns on everything from food and fashion to parenting and relationships. TODAY.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. The TODAY app is available on Xbox and the iPad, iPhone and iPod touch. TODAY.com. Don’t miss a moment.

Facebook is a registered trademark of Facebook Inc.

*Source: Facebook: Total likes for TODAY branded pages

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Gina Stikes
212.664.7403
Gina.Stikes@msnbc.com

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