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Image: Joanna Mastroianni - Front Row - Fall 2012 Mercedes-Benz Fashion Week
Jason Kempin  /  Getty Images
Zelda Kaplan, 95, photographed in the front row of Joanna Joanna Mastroianni's fashion show, where she later died Wednesday.
By
TODAY contributor
updated 2/16/2012 11:42:09 AM ET 2012-02-16T16:42:09

New York City’s oldest style icon and clubgoer, known for her regular presence at fashion galas and late-night partying, died Wednesday in the front row at a fashion show.

Zelda Kaplan, 95, “slumped forward’’ as a model entered the runway at Joanna Mastroianni's Lincoln Center runway show, according to several reports. The socialite was given CPR and taken to nearby St. Luke's-Roosevelt Hospital in an ambulance but could not be revived. Only a few minutes before her death she had posed for photographers in her signature matching hat and dress and oversized glasses.

In a statement, designer Mastroianni said, "We are deeply saddened to lose Zelda, such an icon of the fashion community. Zelda has been someone I have known and respected over the years. I truly admired her for her individuality and incredible spirit. She had such a love of life and believed in living everyday to its fullest. She will be sorely missed and my heartfelt condolences to her family."

“Passing away in the front row was how it was meant to be,’’ designer Richie Rich, a friend of the elderly fashionista, told The New York Post. “Zelda loves fashion, so she died for fashion. She would have wanted to go out in style. Zelda always said, ‘Live, live, live and have fun.’ I hope the angels are holding her right now.”

Story: Models form rights group ahead of Fashion Week

Despite her advanced age, Kaplan was a regular night owl who stayed out until all hours of the night while partying with people 70 years younger and celebrities like Snoop Dogg. She had been at a club opening just a month ago, according to the New York Post report.

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In 2010, she told New York Magazine that she regularly went to bed “anytime between midnight and 7 a.m.’’

“She did have one crazy, fun life, that lady,” Amy Sacco, owner of club Bungalow 8, told The New York Daily News. “She was the most loyal customer ever, and the most fun.”

Kaplan grew up in New Jersey before moving to New York City in the 1960s and becoming a party regular. A former ballroom dance instructor, she was heavily involved in human rights causes. Kaplan frequently traveled to Africa and Southeast Asia, focusing on the prevention of female genital mutilation.

She was the subject of a 2003 documentary, "Her Name is Zelda," that detailed her transformation from a suburban New Jersey housewife into a fashion-world fixture.

“Zelda Kaplan is a true original and a cultural icon, particularly to seniors as persons who are vivacious, unpredictable and great fun to be around,” society photographer Patrick McMullan told the Daily News. “I will truly miss her, but look forward to seeing her again in the great nightclub she will be hosting called after-life.”

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Photos: Best dresses on the runway

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  1. Dresses on the runway

    Goregous gowns and flirty, sexy dresses were spotted all over the New York Fashion Week Fall 2012 runways. Take a look at the best styles, from Betsey Johnson to Jason Wu.

    Sophie Theallet
    Pretty drapes? A model walks the runway at the Sophie Theallet Fall 2012 fashion show on Feb. 14. (Slaven Vlasic / Getty Images) Back to slideshow navigation
  2. Tadashi Shoji

    A gorgeous green gown is presented at the Tadashi Shoji Fall 2012 fashion show on Feb. 9. (Frazer Harrison / Getty Images) Back to slideshow navigation
  3. Tadashi Shoji

    Models present creations by Tadashi Shoji on Feb. 9. (Justin Lane / EPA) Back to slideshow navigation
  4. Tadashi Shoji

    The Japanese designer was inspired by the glamour of 1930s Shanghai for the Tadashi Shoji Fall/Winter 2012 collection show on Feb. 9. (Reuters) Back to slideshow navigation
  5. Catherine Malandrino

    Inspired by the 1982 movie "Cat People," the French designer opted for dark and sexy styles at her Catherine Malandrino Fall 2012 on Feb. 12. (Dario Cantatore / Getty Images) Back to slideshow navigation
  6. Zac Posen

    Supermodel Coco Rocha walked the runway for her close friend (and wedding dress designer) Zac Posen, at the Zac Posen Fall 2012 fashion show on Feb. 12. (Arun Nevader / Getty Images) Back to slideshow navigation
  7. Zac Posen

    A beautiful, blush-colored gown from the Zac Posen Fall 2012 collection on Feb. 12. (Seth Wenig / AP) Back to slideshow navigation
  8. Narciso Rodriguez

    The American fashion designer sent down a fishtail-sporting model at the Narciso Rodriguez Fall 2012 show on Feb. 14. (Kathy Willens / AP) Back to slideshow navigation
  9. Cushnie et Ochs

    Cushnie et Ochs, a recent favorite of first lady Michelle Obama, sent models down their Fall/Winter 2012 collection runway in sexy, body-hugging dresses on Feb. 10. (AP) Back to slideshow navigation
  10. Monique Lhuillier

    One model looks like she's starting a fire at the Monique Lhuillier Fall 2012 collection on Feb.10. (Louis Lanzano / AP) Back to slideshow navigation
  11. Monique Lhuillier

    The celebrity-favorite designer gave a sexy twist to her signature black-tie gowns at the Monique Lhuillier Fall 2012 fashion show on Feb. 11. (Frazer Harrison / Getty Images) Back to slideshow navigation
  12. Carolina Herrera

    The iconic designer presented a graphic-print gown at the Carolina Herrera Fall 2012 on Feb. 13. (Victor Virgile / Getty Images) Back to slideshow navigation
  13. Carolina Herrera

    A model shows off a graphic gown at the Carolina Herrera Fall 2012 fashion show on Feb. 13. (Frazer Harrison / Getty Images) Back to slideshow navigation
  14. Betsey Johnson

    Known for fun and colorful fashion, Betsey Johnson showcased pretty, '90s-inspired floral prints in her Fall 2012 collection. (Kathy Willens / AP) Back to slideshow navigation
  15. DKNY

    A simple, elegant gown from the DKNY Women's Fall 2012 fashion show on Feb. 12. (Victor Virgile / Getty Images) Back to slideshow navigation
  16. Altuzarra

    Luxurious gypsy chic seemed to be the theme at the Altuzarra Fall 2012 collection on Feb. 11. (Diane Bondareff / AP) Back to slideshow navigation
  17. Tracy Reese

    Flirty cocktail dresses and bright metallics sashayed down the runway at the Tracy Reese Fall/Winter 2012 collection on Feb. 12. (Lucas Jackson / Reuters) Back to slideshow navigation
  18. Tracy Reese

    "I wanted to do something bold and vibrant," designer Tracy Reese told Fashionista.com of her Fall 2012 collection, shown on Feb 12. "The skirt lengths are shorter – I just feel [like a shorter hemline] seems more active and energetic. And I want the clothes to have a lot of energy." (Frazer Harrison / Getty Images) Back to slideshow navigation
  19. Oscar de la Renta

    Red carpet favorite Oscar de la Renta presented dramatic gowns during his Fall 2012 fashion show on Feb. 14. (Neilson Barnard / Getty Images) Back to slideshow navigation
  20. Oscar de la Renta

    There was a bit of "Mad Men" elegance spotted on the runway at the Oscar de la Renta Fall 2012 fashion show on Feb. 14. (Neilson Barnard / Getty Images) Back to slideshow navigation
  21. Jason Wu

    The popular designer, loved by first lady Michelle Obama and Target shoppers, presented sultry, dark styles at the Jason Wu Fall/Winter 2012 collection on Feb. 10. (Allison Joyce / Reuters) Back to slideshow navigation
  22. Zang Toi

    Way to make an entrance: A model presents a big, red creation from Zang Toi Fall/Winter 2012 collection on Feb. 13. (Adam Hunger / Reuters) Back to slideshow navigation
  23. Peter Som

    Modern, futuristic shapes took hold at the Peter Som Fall 2012 fashion show on Feb. 10. (Peter Michael Dills / Getty Images) Back to slideshow navigation
  24. Costello Tagliapietra

    A model presents a swirly creation at the Costello Tagliapiertra Fall 2012 fashion show on Feb. 9. (Slaven Vlasic / Getty Images) Back to slideshow navigation
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