English sporting icon and former Emporio Armani underwear model David Beckham is designing his own briefs in partnership with Swedish cheap n' chic fashion retailer Hennes and Mauritz.
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The collection, dubbed "Bodywear," will be up for grabs both online and in 1,800 H&M stores worldwide as of Feb. 2 and is the first step in a planned long-term cooperation between H&M and the LA Galaxy midfielder.
The company said the garments include briefs, boxers, vests, T-shirts, pajamas and long johns, focusing on fit, comfort and style.
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Through the collaboration, Beckham, who is also modeling the collection, joins a string of celebrities, including Madonna and Kylie Minogue, who have sprinkled their star dust on special H&M clothing lines.