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IMAGE: Rihanna
Jacopo Raule  /  Getty Images Contributor
The editor of the magazine that called Rihanna a racial slur has resigned, and the magazine has asked the singer to contribute her views to their next issue.
By
Hollywood Reporter
updated 12/21/2011 9:21:31 AM ET 2011-12-21T14:21:31

After issuing an apology for her magazine's use of the n-word in describing Rihanna, Jackie editor-in-chief Eva Hoeke has resigned her post.

Hoeke, who had been with the Dutch fashion magazine for eight years, oversaw the most recent issue, which included a brief item about Rihanna's style in which the singer was referred to as the "ultimate n---abitch."

Story: Dutch magazine calls Rihanna the n-word

"She has street cred, she has a ghetto ass and she has a golden throat," the piece read, as translated by Parlour magazine. "Rihanna, the good girl gone bad, is the ultimate n---abitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it."

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After learning of the use of the racial slur, Rihanna took to Twitter to blast Hoeke and the publication.

"I hope u can read english, because your magazine is apoor representation of the evolution of human rights!" she wrote. "I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race!"

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Hoeke then apologized for the slur, posting a letter to readers on the magazine's Facebook page, saying there was no "racist motive" behind the choice of words.

"This should have never happened. Period," she wrote. "While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine."

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But Hoeke was criticized for her apology, which some bloggers derided as a "non-apology apology" while others expressed incredulity over the fact that Hoeke called the word choice a "joke."

On Tuesday, Jackie issued a press release saying that Hoeke had been "taunted and threatened in various ways" after she issued her apology.

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"Throughout the various social media, there has been an emotional response to this choice of words, as published in Jackie," the press release read, as translated by Parlour magazine. "As a first reaction to this, editor-in-chief Eva Hoeke said via Twitter that the choice of words was meant as a joke and offered an apology to anyone who felt offended. This reaction causes further consternation, as Hoeke herself also referred to the term elsewhere in the magazine."

Slideshow: The rise of Rihanna (on this page)

After two further apologies failed to placate readers, she consulted with publisher Yves Gijrath of GMG, and the duo came to the "joint conclusion" the she should resign effective immediately.

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“I realize that my first reaction through Twitter, in which I indicated that it was a joke, has been an incomplete description of what me, and also the author of the article, meant," Hoeke said in a statement. "The term ‘n----bitch’ came from America, and we solely used it to describe a style of dress. Because of the enormous pressure through social media I was tempted to promise amendment regarding the language in future issues of Jackie. Apart from that I also offered an rectification. I have now come to the conclusion that rectification is not the right solution. I regret that I have taken a stand too quickly regarding an article in Jackie — which moreover had no racial motive at its basis."

She continued: "Through the course of events, me and the publisher have concluded that because my credibility is now affected, it is better for all parties if I quit my function as editor-in-chief effective immediately. After putting my heart and soul into for Jackie for eight years, I realize that these errors — although not intented maliciously — are enough reason for leaving.”

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Gijrath, meanwhile, said the decision to use social media to respond to the controversy has hurt the credibility of all involved.

“I should have counted to 10 before taking unnuanced stands through social media channels," he said. "Through this, my credibility has been hurt and that neither fits the role of an editor-in-chief, nor Jackie Magazine. Jackie Magazine will invite Rihanna to share her feelings and thoughts on the article in the next issue.”

Copyright 2012 The Hollywood Reporter

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Photos: The rise of Rihanna

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  1. The rise of Rihanna

    Pop star, fashionista and designer Rihanna has captivated the world with her unique voice and flair for style. Take a look back at her success — and bold outfits:


    Rihanna arrives for the 2014 Anna Wintour Costume Center Gala held at the New York Metropolitan Museum of Art in New York on May 5, 2014. (Justin Lane / EPA) Back to slideshow navigation
  2. Sheer envy

    Rihanna at the 2014 iHeartRadio Music Awards in Los Angeles on May 1, 2014. (Kevin Mazur / Getty Images Contributor) Back to slideshow navigation
  3. Giving the boot

    Rihanna poses in front of the Eiffel tower in Paris on March 5, 2014. (Marc Piasecki / Getty Images) Back to slideshow navigation
  4. I see France

    Rihanna wears various styles during Paris Fashion Week in early 2014. (Getty Images; AP) Back to slideshow navigation
  5. Crop to it

    Rihanna is seen outside Da Silvano in New York on April 28, 2014. (Raymond Hall / Getty Images) Back to slideshow navigation
  6. Thigh high

    Rihanna arrives at the MTV Movie Awards in Los Angeles on April 13, 2014. (Jordan Strauss / AP) Back to slideshow navigation
  7. Dynamic duo

    Eminem and Rihanna perform on stage at the MTV Movie Awards in Los Angeles on April 13, 2014. (Matt Sayles / AP) Back to slideshow navigation
  8. Purple reign

    Rihanna poses for journalists after the Karl Lagerfeld Fall/Winter 2014-2015 show for Chanel during Paris Fashion Week on March 4, 2014. (Stephane Mahe / Reuters) Back to slideshow navigation
  9. A family affair

    Rihanna and her brother Rajad Fenty attend a basketball game between the Portland Trailblazers and the Los Angeles Lakers in Los Angeles on Dec. 1, 2013. (Noel Vasquez / Getty Images) Back to slideshow navigation
  10. Singing her heart out

    Rihanna performs onstage during the 2013 American Music Awards in Los Angeles on Nov. 24, 2013. (Kevin Winter / Getty Images) Back to slideshow navigation
  11. Start your engines

    Rihanna performs on Sunday, Sept. 22, 2013, on the sidelines of the Formula One Singapore Grand Prix race weekend in Singapore. (Joseph Nair / AP) Back to slideshow navigation
  12. Spitting image

    A wax figure of Rihanna is unveiled at tattoo parlor Sacred Tattoo in New York on July 11, 2013. (Cindy Ord / Getty Images for Madame Tussauds) Back to slideshow navigation
  13. Fashion plate

    Rihanna attends the Chanel show as part of Paris Fashion Week Haute-Couture Fall/Winter 2013-2014 at Grand Palais on July 2, 2013 in Paris, France. (Pascal Le Segretain / Getty Images) Back to slideshow navigation
  14. Lady in red

    Rihanna arrives at the 55th annual Grammy Awards at Staples Center in Los Angeles on February 10, 2013. (Jason Merritt / Getty Images) Back to slideshow navigation
  15. Shipshape

    Rihanna, a cast member in the film "Battleship," poses for photographers at the American premiere of the film in Los Angeles on May 10, 2012. (Chris Pizzello / AP) Back to slideshow navigation
  16. The hair apparent

    The many looks of Rihanna, from left: At the "Battleship" premiere in Los Angeles on May 10, 2012; at the Grammy Awards in Los Angeles on Feb. 12, 2012; at the premiere of Michael jackson "The Immortal" in Los Angeles on Jan. 27, 2012; and performing on TODAY in New York's Rockefeller Center on May 27, 2011. (Getty Images) Back to slideshow navigation
  17. Gunning for an acting career

    Rihanna star as Raikes in the sci-fi thriller "Battleship," in theaters in May 2012. (Universal Pictures) Back to slideshow navigation
  18. Backless in black

    Rihanna attends the "Schiaparelli and Prada: Impossible Conversations" Costume Institute Gala at the Metropolitan Museum of Art in New York on May 7, 2012. (Larry Busacca / Getty Images) Back to slideshow navigation
  19. Shoulders above

    Rihanna gets a boost in the audience during day three of the 2012 Coachella Valley Music & Arts Festival at the Empire Polo Field in Indio, Calif., on April 15, 2012. (Christopher Polk / Getty Images) Back to slideshow navigation
  20. Pop pals

    Rihanna and fellow singer Katy Perry pose in the audience at the 54th Annual Grammy Awards held at Staples Center in Los Angeles on Feb. 12, 2012. (Larry Busacca / Getty Images) Back to slideshow navigation
  21. Good business scents

    Rihanna launches her new scent, Reb'l Fleur, at House of Fraser in London on Aug. 19, 2011. (Neil Mockford / Getty Images) Back to slideshow navigation
  22. Rihanna on the plaza

    Rihanna kicks off the 2011 TODAY Concert Series on May 27 with her No. 1 song "S&M" off her new album "Loud." (Brendan McDermid / Reuters) Back to slideshow navigation
  23. Now is the time when we dance

    Rihanna performs during the German TV show "Popstars You & I" final at the Koenigspilsener Arena in Oberhausen, Germany, on Dec. 10, 2009. (Friedemann Vogel / Getty Images) Back to slideshow navigation
  24. Less is more

    Rihanna appears on the January 2010 cover of GQ magazine. Rihanna's stunning looks have made the Barbados native a cover girl for magazines, as well as a pitchwoman for Cover Girl cosmetics. (GQ) Back to slideshow navigation
  25. Awards night

    Rihanna arrives at the 2009 American Music Awards in Los Angeles on Nov. 22, 2009. (Danny Moloshok / Reuters) Back to slideshow navigation
  26. R you intrigued?

    Rihanna poses for photos at Best Buy in New York on Nov. 23, 2009, while promoting her new album, "Rated R." (Ray Tamarra / Getty Images) Back to slideshow navigation
  27. She sparkles

    Rihanna attends a party celebrating her birthday and the launch of the Nokia X6 at Mahiki nightclub in Mayfair, London, on Nov. 16, 2009. (Dave M. Benett / Getty Images) Back to slideshow navigation
  28. Glamour girl

    Rihanna takes the stage after being named one of Glamour magazine's 2009 Women of the Year during an awards ceremony at Carnegie Hall in New York on Nov. 9, 2009. (Henny Ray Abrams / AP) Back to slideshow navigation
  29. Opening up

    Diane Sawyer, left, interviews Rihanna about her relationship with ex-boyfriend Chris Brown and the beating she suffered at his hands on Feb. 9, 2009. The interview aired on "Good Morning America" on Nov. 5, 2009. "There are a lot of women who've experienced what I did ... but, not in the public," Rihanna said. (Ida Mae Astute / AP) Back to slideshow navigation
  30. High style

    Rihanna attends the Chanel Pret a Porter show as part of the Paris Womenswear Fashion Week Spring/Summer 2010 at Grand Palais in Paris on Oct. 6, 2009. (Eric Ryan / Getty Images) Back to slideshow navigation
  31. Bask in the 'Inglourious'

    Rihanna arrives for the premiere of the film "Inglourious Basterds" in London on July 23, 2009. (Frantzesco Kangaris / EPA) Back to slideshow navigation
  32. Day in court

    Rihanna stands with a lawyer inside Los Angeles Superior Court during a hearing in the Chris Brown felony assault case on June 22, 2009. Brown, below, pleaded guilty to assaulting his former girlfriend and was sentenced to 180 days of community labor. (AFP - Getty Images) Back to slideshow navigation
  33. Another court

    Rihanna sits courtside during Game 4 of the NBA Finals basketball game between the Orlando Magic and the Los Angeles Lakers in Orlando, Fla., on June 11, 2009. (Hans Deryk / Reuters) Back to slideshow navigation
  34. Well suited

    Rihanna attends "The Model as Muse: Embodying Fashion" Costume Institute Gala at The Metropolitan Museum of Art in New York on May 4, 2009. (Stephen Lovekin / Getty Images) Back to slideshow navigation
  35. Happier times

    Chris Brown and Rihanna perform during the Z100 Jingle Ball in New York on Dec. 13, 2008. Several hours before the two were to appear at the Grammy Awards on Feb. 9, 2009, a confrontation left Rihanna bloodied and bruised and Brown behind bars. (Lucas Jackson / Reuters) Back to slideshow navigation
  36. Bright lights, big city

    Rihanna arrives at the 2008 American Music Awards at Nokia Theatre L.A. LIVE in Los Angeles on Nov. 23, 2008. (Kevin Winter / Getty Images) Back to slideshow navigation
  37. Stylish pals

    From left, Gucci Creative Director Frida Giannini, Madonna and Rihanna attend a Gucci UNICEF dinner at The Oak Room at the Plaza in New York on Nov. 19, 2008. (Evan Agostini / AP) Back to slideshow navigation
  38. Rock 'n' rollers

    Singers, from left, Mariah Carey, Mary J. Blige, Beyonce, Miley Cyrus, Rihanna, Ashanti, Natasha Bedingfield and Nicole Scherzinger perform on stage during the Conde Nast Media Group's Fifth Annual Fashion Rocks at Radio City Music Hall in New York on Sept. 5, 2008. (Stephen Lovekin / Getty Images) Back to slideshow navigation
  39. H&M and R

    Rihanna signs autographs at H&M for the launch of the Fashion Against AIDS Collection in New York on Jan. 31, 2008. (Rob Loud / Getty Images) Back to slideshow navigation
  40. Avoiding the slime

    Rihanna and actor Brendan Fraser perform on stage during Nickelodeon's 2008 Kids' Choice Awards held at UCLA's Pauley Pavilion in Westwood, Calif., on March 29, 2008. (Kevin Winter / Getty Images for Nickelodeon) Back to slideshow navigation
  41. Pumped

    Rihanna accepts the Favorite Soul/Rhythm & Blues Female Artist award during the 2007 American Music Awards at the Nokia Theatre L.A. LIVE in Los Angeles on Nov. 18, 2007. (Ethan Miller / Getty Images) Back to slideshow navigation
  42. Step to it

    Rihanna performs during the first concert of her German tour in Munich on Nov. 13, 2007. (Clemens Bilan / AFP - Getty Images) Back to slideshow navigation
  43. Out of the box

    Rihanna performs "Umbrella" at the 2007 MTV Video Music Awards in Las Vegas on Sept. 9, 2007. She won the award for Monster Single of the Year for the song. (Mike Blake / Reuters) Back to slideshow navigation
  44. What a pair

    Rihanna joins Canadian identical-twin designers Dean and Dan Caten during the Dsquared2 show as part of the Milan ready-to-wear fashion shows on Sept. 27, 2007. (Christophe Simon / AFP - Getty Images) Back to slideshow navigation
  45. R&B buds

    Chris Brown, left, and Kanye West, center, laugh with Rihanna during a Video Music Awards nomination special at MTV studios in New York on Aug. 7, 2007. (Lucas Jackson / Reuters) Back to slideshow navigation
  46. She's got a leg up

    Rihanna poses after being named 2007 Venus Breeze "Celebrity Legs of a Goddess" at the Metropolitan Pavilion in New York on June 8, 2007. (Evan Agostini / Getty Images) Back to slideshow navigation
  47. Her day

    Rihanna performs on the TODAY show in New York's Rockefeller Center on June 8, 2007. Her song "Umbrella" was on top of the charts that week. (Richard Drew / AP) Back to slideshow navigation
  48. One of many awards

    Rihanna holds her Female Artist of the Year Award at the 2006 Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas on Dec. 4, 2006. (Ethan Miller / Getty Images) Back to slideshow navigation
  49. Just like her

    Rihanna poses for a portrait before a party to celebrate the release of her album "A Girl Like Me" in her hometown of St. Michael, Barbados, on April 22, 2006. (Scott Gries / Getty Images) Back to slideshow navigation
  50. Tennis, anyone?

    Rihanna attends Arthur Ashe Kids Day before the start of the 2005 US Open at the USTA National Tennis Center in Flushing Meadows Corona Park in New York on Aug. 26, 2005. (Bryan Bedder / Getty Images) Back to slideshow navigation
  51. Have a listen

    Ne-Yo, left, Jay-Z and Teairra Mari appear onstage with Rihanna, right, at the Teen People Listening Lounge at the Key Club in West Hollywood, Calif., on July 14, 2005. (Kevin Winter / Getty Images) Back to slideshow navigation
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