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December 19, 2011

TODAY.com, the online home of America’s No. 1 morning news program, announced the launch of its new, custom app on Xbox LIVE. The app is part of the all-new Xbox 360 experience that gives you the power to control the Xbox with your voice.

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The voice activation, powered by Kinect and Bing search, turns your voice into the ultimate remote control. You can use their voice to effortlessly find the latest show, watch the most popular videos of the day and search for stories by specific anchors or your favorite topics. You say it and Xbox finds it.

“With the Xbox LIVE app, the TODAY show is again evolving with the times and technologies,” said Jim Bell, Executive Producer of “Today.” “TODAY has already successfully expanded beyond TV screens and into the lives of millions on a variety of platforms. The brand that was created 60 years ago as a 2-hour morning news show is now available at any time and on any number of devices, from laptops to iPads and now the Xbox.”

“We want to make it easy to enjoy TODAY wherever you are whenever you have the time,” said Jen Brown, Director of TODAY Digital. “This new app introduces the full breadth of our content to the interactive Xbox environment in millions of living rooms. And there’s nothing easier than asking for the video you want and that video immediately appearing on your screen.”

In addition to getting access to Matt, Ann, Al, Natalie and the entire TODAY family, TODAY on Xbox LIVE offers unique opportunities for advertisers.

“We’re always looking for innovative ways to deliver value for our advertising partners,” said Laura Hagen, General Manager of Brand Solutions, TODAY Digital. “TODAY is a trailblazer in cross-platform brand extensions and we’re excited about Xbox LIVE because it delivers a unique audience who’s truly engaged with the product for hours on end. That’s the perfect environment for connecting with consumers and showcasing premium brands.

TODAY is unparalleled in its ratings dominance in the morning news arena, serving as America’s overwhelming favorite for more than 16 consecutive years. TODAY.com is closing 2011 at a record pace, averaging more than 50 million online video streams each month (Source: Omniture SiteCatalyst).

More information about TODAY on Xbox LIVE can be found online at: http://www.xbox.com/en-US/live/partners.

About TODAY.com
TODAY.com is the online home for America’s No. 1 morning news program. TODAY.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC’s TODAY, the site offers a behind-the-scenes blog and regular expert columns on everything from food and fashion to parenting and relationships. TODAY.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. Follow TODAY on Facebook (http://www.facebook.com/today), Twitter (http://twitter.com/todayshow) and Tumblr (http://today.tumblr.com/). TODAY.com. Don’t miss a moment.

Media Contact
Gina Stikes
212.664.7403
Gina.Stikes@msnbc.com
Twitter: @ginastikes

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