1. Headline
  1. Headline
updated 12/11/2011 3:25:22 PM ET 2011-12-11T20:25:22

U.S. online sales in the holiday season to date are up 15 percent to $24.6 billion, according to comScore.

  1. More from TODAY.com
    1. Joan Lunden: 10 things I wish I knew before I was diagnosed with breast cancer

      Doctors found two tumors in my right breast, both triple negative breast cancer, which means it’s more aggressive and fast...

    2. Derek Jeter dismisses 'most eligible bachelor' title: 'No, no, no'
    3. Jimmy Fallon and Tyler Perry face off in drone race
    4. Why Joan Lunden agreed to pose bald for the cover of People
    5. Duchess Kate pulls out of charity event due to morning sickness

The research firm said Sunday sales on six individual days during the first 39 days of the November-to-December shopping season have exceeded $1 billion, led by Cyber Monday, the Monday after Thanksgiving, when sales hit $1.25 billion.

Sales in the most recent week ended Dec. 9 rose 15 percent to $5.9 billion, the Reston, Va., company said.

"As we enter what will be the heaviest week of the season for online retailers — beginning with 'Green Monday' on Dec. 12 — all signs are now pointing to a strong finish to the season," comScore Chairman Gian Fulgoni said.

Over the past six years, "Green Monday" — a term coined by eBay Inc. and traditionally the second Monday of December — has consistently ranked among the top spending days of the season, although it is no longer the top online spending day.

Fulgoni said a possible reason for that change is the emergence of "Free Shipping Day," which occurs on Friday, Dec. 16 this year. "Online spending during the heaviest week of the season is being more evenly distributed throughout the week, whereas in the past there was a much higher concentration of spending during the early part of the week."

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Joan Lunden: 10 things I wish I knew before I was diagnosed with breast cancer

    From the moment you hear the words ‘You have breast cancer,’ it’s almost like you’re shot out of a cannon. Here are 10 things I wish I knew before I was diagnosed.

    10/1/2014 10:52:45 AM +00:00 2014-10-01T10:52:45
  2. Want to help? A guide to breast cancer charities

    In the United States an estimated 296,000 women and 2,240 men will be diagnosed with breast cancer this year and almost 40,000 women and 410 men will die of the disease. That's one death every 14 minutes, according to the National Breast Cancer Coalition.

    10/1/2014 10:45:11 AM +00:00 2014-10-01T10:45:11
  3. Samantha Okazaki / TODAY
Exclusive
  1. TODAY

    Derek Jeter dismisses 'most eligible bachelor' title: 'No, no, no'

    10/1/2014 11:43:39 AM +00:00 2014-10-01T11:43:39
  1. TODAY

    Al, Jay Leno kick off USO comedy tour in Afghanistan

    10/1/2014 11:00:13 AM +00:00 2014-10-01T11:00:13
  1. Getty Images file

    Duchess Kate pulls out of charity event due to morning sickness

    10/1/2014 1:20:02 PM +00:00 2014-10-01T13:20:02